6sense vs Optimizely:Which is more popular?
In September 2026, Optimizely had more branded searches than 6sense among B2B website personalization platforms worldwide. Optimizely had about 246,000 branded searches, while 6sense had 110,000. Optimizely made up 13% of all B2B website personalization platform searches we track, and 6sense accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about B2B website personalization platforms, Optimizely appeared in four of the five answers and 6sense in three. 6sense was mentioned before Optimizely in three out of five answers.
Who do people search for more?
Optimizely, about 2 searches for every 1 for 6sense
Who does AI mention more?
Optimizely, mentioned in 4 of 5 answers, 6sense in 3
Who does AI recommend more?
6sense, named ahead of Optimizely in 3 of 5 answers
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Top B2B website personalization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Optimizely was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. 6sense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 6sense was listed before Optimizely in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Demandbase1st- Optimizely2nd
- 6sense3rd
Mutiny4th
HubSpot5th
Personyze6th
Kameleoon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mutiny4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 6sense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Demandbase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Personyze2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kameleoon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B website personalization platforms
5 answers
Asked ChatGPT
“Which B2B website personalization platform should I use?”
Asked ChatGPT
“What are the best B2B website personalization platforms?”
Asked ChatGPT
“What's the best B2B website personalization platform for target account visitors?”
Searched Google, AI Overview
“website personalization software”
Searched Google, AI Overview
“b2b website personalization platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 6sense or Optimizely more popular in search?
This chart shows how often people search Google for 6sense and Optimizely by name. Each line represents a brand's share of searches for all seven B2B website personalization platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Optimizely, 6sense. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Optimizely | 6sense | Demandbase | Kameleoon | Personyze | Mutiny |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 12.6% | 6.9% | 0.78% | 0.28% | 0.02% | <0.01% |
| Nov 2025 | 77% | 15.1% | 6.8% | 0.76% | 0.33% | 0.02% | <0.01% |
| Dec 2025 | 73.6% | 17.5% | 7.8% | 0.72% | 0.26% | 0.01% | <0.01% |
| Jan 2026 | 78.3% | 15.3% | 5.6% | 0.63% | 0.22% | 0.01% | <0.01% |
| Feb 2026 | 78.1% | 15.3% | 5.6% | 0.77% | 0.27% | 0.02% | <0.01% |
| Mar 2026 | 80.5% | 12.8% | 5.7% | 0.78% | 0.23% | 0.02% | <0.01% |
| Apr 2026 | 80.5% | 12.9% | 5.8% | 0.64% | 0.23% | <0.01% | <0.01% |
| May 2026 | 77.1% | 15.1% | 6.7% | 0.75% | 0.27% | 0.01% | <0.01% |
| Jun 2026 | 81.1% | 13% | 4.8% | 0.79% | 0.29% | <0.01% | <0.01% |
| Jul 2026 | 77% | 15.2% | 6.8% | 0.75% | 0.27% | <0.01% | <0.01% |
| Aug 2026 | 77% | 15.2% | 6.8% | 0.76% | 0.22% | 0.01% | <0.01% |
| Sep 2026 | 80.4% | 13% | 5.8% | 0.64% | 0.23% | 0.01% | <0.01% |
How has the 6sense and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of 6sense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B website personalization platforms worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Optimizely’s share of searches among B2B website personalization platforms worldwide moved from 12.6% to 13%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for B2B website personalization platforms worldwide in September 2026?
2 changes
In September 2026, Optimizely lost share of searches among B2B website personalization platforms worldwide, from 15.2% to 13%.
In September 2026, 6sense lost share of searches among B2B website personalization platforms worldwide, from 6.8% to 5.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 6sense’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
6sense
1 branded search term
- 6sense
Optimizely
2 branded search terms
- optimizely
- optimizely personalization
Other head-to-heads among B2B website personalization platforms
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