Brandwave

DAT One vs Truckstop:Which is more popular?

In September 2026, DAT One had more branded searches than Truckstop among freight marketplaces worldwide. DAT One had about 60,200 branded searches, while Truckstop had 14,300. DAT One made up 27.9% of all freight marketplace searches we track, and Truckstop accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about freight marketplaces, DAT One and Truckstop each appeared in three of the five answers. DAT One was mentioned before Truckstop in every answer that named either.

Among freight marketplaces worldwide in September 2026

Who do people search for more?

DAT One, about 4 searches for every 1 for Truckstop

DAT One 60.2K searchesTruckstop 14.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

DAT One in 3 of 5Truckstop in 3 of 5

Who does AI recommend more?

DAT One, named ahead of Truckstop in 3 of 3 answers

DAT One first in 3Truckstop never first

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Top freight marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAT One and Truckstop were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DAT One was listed before Truckstop in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DAT One1st
  2. Freightos2nd
  3. Uber Freight3rd
  4. Truckstop4th
  5. uShip5th
  6. Loadsmart6th
  7. Flock Freight–
  8. Convoy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • uShip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freightos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DAT One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truckstop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loadsmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flock Freight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DAT One or Truckstop more popular in search?

This chart shows how often people search Google for DAT One and Truckstop by name. Each line represents a brand's share of searches for all eight freight marketplaces we track, month by month, from English-language searches worldwide.

DAT One and Truckstop among freight marketplaces worldwide, by month

Share of searches by month for DAT One, Truckstop. The figures are in the table below the chart.

View monthly share of searches table
MonthuShipDAT OneUber FreightTruckstopFreightosFlock FreightLoadsmartConvoy
Oct 202533.8%27.5%18.5%7%5.5%3.7%1.3%2.6%
Nov 202529.9%29.8%20%7.1%6%3.3%1.2%2.8%
Dec 202536%29.3%16.1%6.1%5.9%3.2%1.2%2.3%
Jan 202634.5%31.5%15.4%6.7%5.6%3.1%1.4%1.8%
Feb 202631.3%31.1%17.1%7%6.3%3.4%1.9%2%
Mar 202637%27.7%16.6%6.3%6.1%2.7%1.8%1.9%
Apr 202637.5%28%16.8%6.3%5%3.4%1.5%1.6%
May 202633.9%27.5%18.5%7%5.5%3.7%1.6%2.2%
Jun 202633.3%29.8%18.3%6.1%5.5%3.7%1.6%1.8%
Jul 202633.4%29.9%18.3%6.5%5.5%3.7%1.3%1.5%
Aug 202633.2%29.7%18.2%6.4%5.4%3.6%1.6%1.8%
Sep 202634.3%27.9%18.8%6.6%5.6%3.8%1.7%1.3%

How has the DAT One and Truckstop comparison changed over the last 12 months?

3 findings
  • DAT One was ahead of Truckstop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAT One’s share of searches among freight marketplaces worldwide moved from 27.5% to 27.9%, and its estimated monthly branded searches held steady at 60.2K.
  • Across the 12 months ending September 2026, Truckstop’s share of searches among freight marketplaces worldwide moved from 7% to 6.6%, and its estimated monthly branded searches moved from 15.3K to 14.3K.

How did search popularity change for freight marketplaces worldwide in September 2026?

1 change
  1. In September 2026, DAT One lost share of searches among freight marketplaces worldwide, from 29.7% to 27.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DAT One’s and Truckstop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAT One

2 branded search terms

  • dat load board
  • dat one

Truckstop

2 branded search terms

  • truckstop load board
  • truckstop.com

How the Brand Demand Index is measured

Other head-to-heads among freight marketplaces

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