DAT One vs uShip:Which is more popular?
In September 2026, uShip had more branded searches than DAT One among freight marketplaces worldwide. uShip had about 74,000 branded searches, while DAT One had 60,200. uShip made up 34.3% of all freight marketplace searches we track, and DAT One accounted for 27.9%. When we asked ChatGPT and Google AI Overviews about freight marketplaces, uShip appeared in four of the five answers and DAT One in three. DAT One was mentioned before uShip in three out of five answers.
Who do people search for more?
uShip, about 23% more searches than DAT One
Who does AI mention more?
uShip, mentioned in 4 of 5 answers, DAT One in 3
Who does AI recommend more?
DAT One, named ahead of uShip in 3 of 5 answers
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Top freight marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, uShip was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DAT One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DAT One was listed before uShip in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DAT One1st
Freightos2nd
Uber Freight3rd
Truckstop4th- uShip5th
Loadsmart6th
Flock Freight–
Convoy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uber Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- uShip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Freightos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DAT One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truckstop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loadsmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flock Freight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight marketplaces
5 answers
Asked ChatGPT
“Which freight marketplace should I use?”
Asked ChatGPT
“What are the best freight marketplaces?”
Asked ChatGPT
“What's the best freight marketplace for shipping freight across the country?”
Searched Google, AI Overview
“freight marketplaces”
Searched Google, AI Overview
“online freight marketplace”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DAT One or uShip more popular in search?
This chart shows how often people search Google for DAT One and uShip by name. Each line represents a brand's share of searches for all eight freight marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for uShip, DAT One. The figures are in the table below the chart.
View monthly share of searches table
| Month | uShip | DAT One | Uber Freight | Truckstop | Freightos | Flock Freight | Loadsmart | Convoy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 27.5% | 18.5% | 7% | 5.5% | 3.7% | 1.3% | 2.6% |
| Nov 2025 | 29.9% | 29.8% | 20% | 7.1% | 6% | 3.3% | 1.2% | 2.8% |
| Dec 2025 | 36% | 29.3% | 16.1% | 6.1% | 5.9% | 3.2% | 1.2% | 2.3% |
| Jan 2026 | 34.5% | 31.5% | 15.4% | 6.7% | 5.6% | 3.1% | 1.4% | 1.8% |
| Feb 2026 | 31.3% | 31.1% | 17.1% | 7% | 6.3% | 3.4% | 1.9% | 2% |
| Mar 2026 | 37% | 27.7% | 16.6% | 6.3% | 6.1% | 2.7% | 1.8% | 1.9% |
| Apr 2026 | 37.5% | 28% | 16.8% | 6.3% | 5% | 3.4% | 1.5% | 1.6% |
| May 2026 | 33.9% | 27.5% | 18.5% | 7% | 5.5% | 3.7% | 1.6% | 2.2% |
| Jun 2026 | 33.3% | 29.8% | 18.3% | 6.1% | 5.5% | 3.7% | 1.6% | 1.8% |
| Jul 2026 | 33.4% | 29.9% | 18.3% | 6.5% | 5.5% | 3.7% | 1.3% | 1.5% |
| Aug 2026 | 33.2% | 29.7% | 18.2% | 6.4% | 5.4% | 3.6% | 1.6% | 1.8% |
| Sep 2026 | 34.3% | 27.9% | 18.8% | 6.6% | 5.6% | 3.8% | 1.7% | 1.3% |
How has the DAT One and uShip comparison changed over the last 12 months?
3 findings
- uShip was ahead of DAT One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight marketplaces worldwide moved from 27.5% to 27.9%, and its estimated monthly branded searches held steady at 60.2K.
- Across the 12 months ending September 2026, uShip’s share of searches among freight marketplaces worldwide moved from 33.8% to 34.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for freight marketplaces worldwide in September 2026?
2 changes
In September 2026, uShip gained share of searches among freight marketplaces worldwide, from 33.2% to 34.3%.
In September 2026, DAT One lost share of searches among freight marketplaces worldwide, from 29.7% to 27.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DAT One’s and uShip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freight marketplaces
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