DAT One vs Loadsmart:Which is more popular?
In September 2026, DAT One had more branded searches than Loadsmart among freight marketplaces worldwide. DAT One had about 60,200 branded searches, while Loadsmart had 3,600. DAT One made up 27.9% of all freight marketplace searches we track, and Loadsmart accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about freight marketplaces, DAT One appeared in three of the five answers and Loadsmart in one. DAT One was mentioned before Loadsmart in three out of four answers that named either.
Who do people search for more?
DAT One, about 17 searches for every 1 for Loadsmart
Who does AI mention more?
DAT One, mentioned in 3 of 5 answers, Loadsmart in 1
Who does AI recommend more?
DAT One, named ahead of Loadsmart in 3 of 4 answers
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Top freight marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DAT One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Loadsmart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DAT One was listed before Loadsmart in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DAT One1st
Freightos2nd
Uber Freight3rd
Truckstop4th
uShip5th
Loadsmart6th
Flock Freight–
Convoy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uber Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- uShip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Freightos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DAT One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truckstop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loadsmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flock Freight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight marketplaces
5 answers
Asked ChatGPT
“Which freight marketplace should I use?”
Asked ChatGPT
“What are the best freight marketplaces?”
Asked ChatGPT
“What's the best freight marketplace for shipping freight across the country?”
Searched Google, AI Overview
“freight marketplaces”
Searched Google, AI Overview
“online freight marketplace”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DAT One or Loadsmart more popular in search?
This chart shows how often people search Google for DAT One and Loadsmart by name. Each line represents a brand's share of searches for all eight freight marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for DAT One, Loadsmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | uShip | DAT One | Uber Freight | Truckstop | Freightos | Flock Freight | Loadsmart | Convoy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 27.5% | 18.5% | 7% | 5.5% | 3.7% | 1.3% | 2.6% |
| Nov 2025 | 29.9% | 29.8% | 20% | 7.1% | 6% | 3.3% | 1.2% | 2.8% |
| Dec 2025 | 36% | 29.3% | 16.1% | 6.1% | 5.9% | 3.2% | 1.2% | 2.3% |
| Jan 2026 | 34.5% | 31.5% | 15.4% | 6.7% | 5.6% | 3.1% | 1.4% | 1.8% |
| Feb 2026 | 31.3% | 31.1% | 17.1% | 7% | 6.3% | 3.4% | 1.9% | 2% |
| Mar 2026 | 37% | 27.7% | 16.6% | 6.3% | 6.1% | 2.7% | 1.8% | 1.9% |
| Apr 2026 | 37.5% | 28% | 16.8% | 6.3% | 5% | 3.4% | 1.5% | 1.6% |
| May 2026 | 33.9% | 27.5% | 18.5% | 7% | 5.5% | 3.7% | 1.6% | 2.2% |
| Jun 2026 | 33.3% | 29.8% | 18.3% | 6.1% | 5.5% | 3.7% | 1.6% | 1.8% |
| Jul 2026 | 33.4% | 29.9% | 18.3% | 6.5% | 5.5% | 3.7% | 1.3% | 1.5% |
| Aug 2026 | 33.2% | 29.7% | 18.2% | 6.4% | 5.4% | 3.6% | 1.6% | 1.8% |
| Sep 2026 | 34.3% | 27.9% | 18.8% | 6.6% | 5.6% | 3.8% | 1.7% | 1.3% |
How has the DAT One and Loadsmart comparison changed over the last 12 months?
3 findings
- DAT One was ahead of Loadsmart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight marketplaces worldwide moved from 27.5% to 27.9%, and its estimated monthly branded searches held steady at 60.2K.
- Across the 12 months ending September 2026, Loadsmart’s share of searches among freight marketplaces worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for freight marketplaces worldwide in September 2026?
2 changes
In September 2026, DAT One lost share of searches among freight marketplaces worldwide, from 29.7% to 27.9%.
In September 2026, Loadsmart rose from 8th to 7th among freight marketplaces worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DAT One’s and Loadsmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freight marketplaces
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