Brandwave

Dashlane vs Passbolt:Which is more popular?

In September 2026, Dashlane had more branded searches than Passbolt among business password managers worldwide. Dashlane had about 369,000 branded searches, while Passbolt had 27,100. Dashlane made up 11.7% of all business password manager searches we track, and Passbolt accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about business password managers, Dashlane appeared in one of the five answers and Passbolt in none.

Among business password managers worldwide in September 2026

Who do people search for more?

Dashlane, about 14 searches for every 1 for Passbolt

Dashlane 369K searchesPassbolt 27.1K searches

Who does AI mention more?

Dashlane, mentioned in 1 of 5 answers, Passbolt in 0

Dashlane in 1 of 5Passbolt in 0 of 5

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Top business password managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dashlane was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Passbolt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1Password1st
  2. Bitwarden2nd
  3. Keeper3rd
  4. NordPass4th
  5. Dashlane5th
  6. RoboForm6th
  7. Proton Pass7th
  8. LastPass–
  9. Zoho Vault–
  10. Passbolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business password managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dashlane or Passbolt more popular in search?

This chart shows how often people search Google for Dashlane and Passbolt by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.

Dashlane and Passbolt among business password managers worldwide, by month

Share of searches by month for Dashlane, Passbolt. The figures are in the table below the chart.

View monthly share of searches table
MonthBitwarden1PasswordLastPassDashlaneProton PassRoboFormNordPassZoho VaultKeeperPassbolt
Oct 202533.5%22.6%19%8.2%5.5%2%5.5%1.3%1.4%1.1%
Nov 202531.9%21.5%23.8%7.8%5.2%1.9%4.3%1.3%1.1%1.3%
Dec 202534.7%23.3%20.3%7%4.6%2.1%4.7%1.1%1.2%1.1%
Jan 202631.8%26.2%19.2%7.8%5.2%1.9%4.3%1.3%1.3%1%
Feb 202634.2%23%20.7%6.9%5.6%1.4%4.6%1.4%1.1%1.1%
Mar 202632.2%26.4%18.1%6.5%6.4%1.6%4.3%1.3%1.3%1.9%
Apr 202632.8%26.9%18.5%6.6%6.5%1.1%3.6%1.3%1.3%1.3%
May 202632.8%27%18.6%6.6%6.6%1.3%3.6%1.3%1.1%1.1%
Jun 202632.7%27%18.2%8%5.4%1.6%3.6%1.3%1.1%1.1%
Jul 202634.3%28.3%15.6%5.6%6.8%1.7%3.8%1.4%1.4%1.1%
Aug 202632.3%26.6%17.8%7.9%6.4%1.9%3.6%1.3%1.1%1.1%
Sep 202631.9%26.4%17.5%11.7%5.2%2.4%2%1.1%0.88%0.86%

How has the Dashlane and Passbolt comparison changed over the last 12 months?

3 findings

How did search popularity change for business password managers worldwide in September 2026?

1 change
  1. In September 2026, Dashlane gained share of searches among business password managers worldwide, from 7.9% to 11.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dashlane’s and Passbolt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dashlane

3 branded search terms

  • dashlane
  • dashlane app
  • dashlane software

Passbolt

1 branded search term

  • passbolt

How the Brand Demand Index is measured

Other head-to-heads among business password managers

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