Brandwave

DAF vs GMC:Which is more popular?

In September 2026, GMC had more branded searches than DAF among truck brands worldwide. GMC had about 1.5 million branded searches, while DAF had 40,500. GMC made up 8% of all truck brand searches we track, and DAF accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about truck brands, GMC appeared in four of the five answers and DAF in none.

Among truck brands worldwide in September 2026

Who do people search for more?

GMC, about 37 searches for every 1 for DAF

GMC 1.5M searchesDAF 40.5K searches

Who does AI mention more?

GMC, mentioned in 4 of 5 answers, DAF in 0

GMC in 4 of 5DAF in 0 of 5

Who does AI recommend more?

GMC, the only one of the two named

GMC first in 4DAF never named

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Top truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GMC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DAF did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford1st
  2. Chevrolet2nd
  3. Toyota3rd
  4. GMC4th
  5. RAM5th
  6. Scania–
  7. Iveco–
  8. Hino–
  9. Volvo Trucks–
  10. +1 more
  11. DAF–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GMC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scania0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iveco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volvo Trucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about truck brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DAF or GMC more popular in search?

This chart shows how often people search Google for DAF and GMC by name. Each line represents a brand's share of searches for all 11 truck brands we track, month by month, from English-language searches worldwide.

DAF and GMC among truck brands worldwide, by month

Share of searches by month for GMC, DAF. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaFordGMCChevroletScaniaIvecoHinoVolvo TrucksMAN Truck and BusRAMDAF
Oct 202556.9%25.6%7.7%3.1%2.3%1.9%0.85%0.69%0.4%0.31%0.21%
Nov 202557%25.7%7.7%3.1%2.3%1.5%0.85%0.69%0.59%0.31%0.17%
Dec 202557.1%25.7%7.7%3.3%2.3%1.5%0.85%0.57%0.4%0.31%0.17%
Jan 202661.9%22.7%6.8%2.9%2%1.4%0.75%0.61%0.36%0.28%0.18%
Feb 202659.8%22%8.1%3.5%2.4%1.6%0.89%0.73%0.42%0.27%0.18%
Mar 202656.7%25.6%7.7%3.8%2.3%1.5%0.84%0.69%0.41%0.25%0.21%
Apr 202659.8%22%8.1%4%2%1.6%0.89%0.73%0.43%0.27%0.22%
May 202658.4%21.5%7.9%5.9%2.4%1.6%0.87%0.58%0.35%0.32%0.17%
Jun 202660.9%22.4%6.7%3.9%2%1.7%0.9%0.74%0.36%0.27%0.22%
Jul 202661.1%22.5%6.7%3.6%2%1.7%0.91%0.61%0.44%0.27%0.22%
Aug 202660%22.1%8.1%3.8%2%1.6%0.89%0.59%0.35%0.27%0.22%
Sep 202659.4%21.9%8%4.2%2.4%1.6%0.88%0.59%0.43%0.27%0.22%

How has the DAF and GMC comparison changed over the last 12 months?

3 findings
  • GMC was ahead of DAF in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAF’s share of searches among truck brands worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, GMC’s share of searches among truck brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for truck brands worldwide in September 2026?

0 changes

Neither DAF nor GMC moved beyond provider rounding among truck brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DAF’s and GMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAF

1 branded search term

  • daf truck

GMC

1 branded search term

  • gmc

How the Brand Demand Index is measured

Other head-to-heads among truck brands

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