Brandwave

Daawat vs SunRice:Which is more popular by branded search?

In August 2026, SunRice had more branded searches than Daawat among rice brands worldwide. SunRice was estimated to have 33.1K branded searches compared to Daawat’s 1K, and held a 22.3% Share of Search versus Daawat’s 0.67%. These are worldwide searches for English-language branded terms.

Share of Search among rice brands worldwide in August 2026Which is more popular in search, Daawat or SunRice?
Daawat0.67%1K searches
vs
SunRice22.3%33.1K searches

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Which is more popular in search, Daawat or SunRice?

Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Daawat and SunRice among rice brands worldwide, by month

Share of Search by month for SunRice, Daawat. The figures are in the table below the chart.

View monthly share of search table
MonthUncle Ben'sSunRiceLundbergTildaNishikiDaawat
Oct 202546.1%25.2%7.5%11.3%9.2%0.67%
Nov 202541.2%27.5%8.2%12.3%10.1%0.73%
Dec 202544.4%24.3%8.9%10.8%10.8%0.79%
Jan 202645.2%24.7%7.4%11%11%0.66%
Feb 202642.3%23.2%8.5%12.7%12.7%0.75%
Mar 202646%25.2%7.5%11.3%9.2%0.76%
Apr 202645.3%24.8%9.1%11.1%9.1%0.66%
May 202641.2%27.5%8.2%12.3%10.1%0.73%
Jun 202643.6%29.1%7.1%10.7%8.7%0.77%
Jul 202641.3%27.6%10.1%10.1%10.1%0.83%
Aug 202640.7%22.3%18.2%10%8.1%0.67%
Sep 2026——————

How has the Daawat and SunRice comparison changed over the last 12 months?

  • SunRice was ahead of Daawat in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Daawat’s estimated Share of Search among rice brands worldwide held steady at 0.67%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among rice brands worldwide moved from 25.2% to 22.3%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for rice brands worldwide in August 2026?

  1. In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.

  2. Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Daawat’s and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daawat

1 branded search term

  • daawat basmati

SunRice

1 branded search term

  • sunrice

How the Brand Demand Index is measured

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