Brandwave

Crown vs Trojan Battery:Which is more popular?

In September 2026, Crown had more branded searches than Trojan Battery among forklift battery brands worldwide. Crown had about 12,100 branded searches, while Trojan Battery had 5,400. Crown made up 4.8% of all forklift battery brand searches we track, and Trojan Battery accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about forklift battery brands, Trojan Battery appeared in two of the three answers and Crown in one. Trojan Battery was mentioned before Crown in two out of three answers.

Among forklift battery brands worldwide in September 2026

Who do people search for more?

Crown, about 2 searches for every 1 for Trojan Battery

Crown 12.1K searchesTrojan Battery 5.4K searches

Who does AI mention more?

Trojan Battery, mentioned in 2 of 3 answers, Crown in 1

Trojan Battery in 2 of 3Crown in 1 of 3

Who does AI recommend more?

Trojan Battery, named ahead of Crown in 2 of 3 answers

Trojan Battery first in 2Crown first in 1

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Top forklift battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trojan Battery was mentioned in two out of three: in two of the three ChatGPT answers. Crown was mentioned in one out of three: in one of the three ChatGPT answers. Trojan Battery was listed before Crown in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EnerSys1st
  2. OneCharge2nd
  3. Trojan Battery3rd
  4. Crown4th
  5. Flux Power4th
  6. Hyster6th
  7. Exide–
  8. Clark–
  9. Caterpillar–
  10. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EnerSys3 of 3Named in 3 of 3 ChatGPT answers
  • OneCharge3 of 3Named in 3 of 3 ChatGPT answers
  • Trojan Battery2 of 3Named in 2 of 3 ChatGPT answers
  • Flux Power2 of 3Named in 2 of 3 ChatGPT answers
  • Crown1 of 3Named in 1 of 3 ChatGPT answers
  • Hyster1 of 3Named in 1 of 3 ChatGPT answers
  • Exide0 of 3Named in 0 of 3 ChatGPT answers
  • Clark0 of 3Named in 0 of 3 ChatGPT answers
  • Caterpillar0 of 3Named in 0 of 3 ChatGPT answers
  • Doosan0 of 3Named in 0 of 3 ChatGPT answers

See every answer about forklift battery brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crown or Trojan Battery more popular in search?

This chart shows how often people search Google for Crown and Trojan Battery by name. Each line represents a brand's share of searches for all ten forklift battery brands we track, month by month, from English-language searches worldwide.

Crown and Trojan Battery among forklift battery brands worldwide, by month

Share of searches by month for Crown, Trojan Battery. The figures are in the table below the chart.

View monthly share of searches table
MonthExideEnerSysCrownOneChargeClarkTrojan BatteryFlux PowerHysterCaterpillarDoosan
Oct 202576.1%10.3%5.6%0.61%3.1%2.5%1.7%0.12%0.05%0.05%
Nov 202576.6%10.3%5.6%0.88%2.5%2.5%1.3%0.15%0.06%0.05%
Dec 202578.4%8.6%5.8%1.1%2.6%2.1%1.1%0.12%0.08%0.05%
Jan 202673.1%12%6.6%1.1%3.6%2.4%1.1%0.14%0.06%0.06%
Feb 202672.5%11.9%6.5%1%3.5%2.9%1.3%0.17%0.08%0.05%
Mar 202672.9%12%6.5%1.3%2.9%2.9%1.3%0.11%0.06%0.03%
Apr 202677.8%8.6%5.7%1.7%2.6%2.6%0.93%0.08%0.04%0.02%
May 202679.5%8.8%4.8%1.7%2.1%2.1%0.75%0.1%0.04%0.02%
Jun 202682.2%7.4%4.9%1.2%1.8%1.8%0.53%0.09%0.03%0.02%
Jul 202682.7%7.5%4.1%1.5%1.8%1.8%0.54%0.09%0.02%0.02%
Aug 202679.2%8.7%4.8%2.1%2.1%2.1%0.75%0.1%0.04%0.03%
Sep 202678.9%8.7%4.8%2.6%2.1%2.1%0.63%0.1%0.04%0.03%

How has the Crown and Trojan Battery comparison changed over the last 12 months?

3 findings

How did search popularity change for forklift battery brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Trojan Battery worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crown’s and Trojan Battery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown

1 branded search term

  • crown fork lift

Trojan Battery

1 branded search term

  • trojan battery

How the Brand Demand Index is measured

Other head-to-heads among forklift battery brands

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