Crown & Buckle vs Molequin:Which is more popular?
In October 2026, Crown & Buckle had more branded searches than Molequin among watch strap brands worldwide. Crown & Buckle had about 7,190 branded searches, while Molequin had 2,620. Crown & Buckle made up 5.5% of all watch strap brand searches we track, and Molequin accounted for 2%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Crown & Buckle and Molequin each appeared in two of the five answers. Molequin was mentioned before Crown & Buckle in two out of three answers that named either.
Who do people search for more?
Crown & Buckle, about 3 searches for every 1 for Molequin
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Molequin, named ahead of Crown & Buckle in 2 of 3 answers
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Top watch strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crown & Buckle and Molequin were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Molequin was listed before Crown & Buckle in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Delugs1st- Hirsch2nd
Barton3rd- Molequin4th
Jean Rousseau5th
Artem6th- Crown & Buckle7th
Strapcode8th
Uncle Straps–
WatchGecko–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch strap brands
5 answers
Asked ChatGPT
“Where's the best place to buy watch straps?”
Asked ChatGPT
“What are the best watch strap brands?”
Asked ChatGPT
“Which brand makes the best leather watch straps?”
Searched Google, AI Overview
“watch straps”
Searched Google, AI Overview
“leather watch strap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Crown & Buckle or Molequin more popular in search?
This chart shows how often people search Google for Crown & Buckle and Molequin by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crown & Buckle, Molequin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Delugs | Uncle Straps | WatchGecko | Strapcode | Barton | Jean Rousseau | Hirsch | Crown & Buckle | Artem | Bulang & Sons | Nomad | Crafter Blue | Molequin | Cheapest NATO Straps |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 8.8% | 10.8% | 7.2% | 7.3% | 6.7% | 6.4% | 5.3% | 5.9% | 3.9% | 5.9% | 3.2% | 3.1% | 1.2% |
| Dec 2025 | 21.4% | 9.5% | 9.5% | 7.8% | 9.3% | 6% | 6.3% | 5.7% | 6.4% | 4.3% | 6.4% | 2.8% | 3.4% | 1.3% |
| Jan 2026 | 20.2% | 11% | 9% | 9% | 8.8% | 5.7% | 7.3% | 5.4% | 7.4% | 4% | 4.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 21% | 9.4% | 11.5% | 7.7% | 12.9% | 6.1% | 7% | 4.6% | 5.1% | 4.2% | 4.2% | 2.8% | 2.4% | 1.2% |
| Mar 2026 | 20.6% | 11.3% | 9.2% | 7.5% | 9% | 7.2% | 7.5% | 5.6% | 6.2% | 5% | 4.1% | 3.3% | 2.4% | 1.2% |
| Apr 2026 | 23.6% | 10.5% | 8.6% | 8.6% | 9.8% | 6.7% | 6.4% | 5.2% | 5.8% | 4.7% | 3.8% | 3.1% | 2.2% | 0.93% |
| May 2026 | 30.5% | 9.1% | 9.1% | 7.5% | 7.3% | 6% | 6% | 5.4% | 6.1% | 4.1% | 3.3% | 2.7% | 1.9% | 0.99% |
| Jun 2026 | 26.3% | 9.6% | 9.6% | 7.9% | 9.1% | 5.1% | 6.4% | 5.7% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 1% |
| Jul 2026 | 26.5% | 9.7% | 9.7% | 7.9% | 9% | 5.4% | 6.4% | 4.8% | 5.3% | 4.3% | 3.5% | 4.3% | 2.1% | 1% |
| Aug 2026 | 25.5% | 11.4% | 9.3% | 7.6% | 8.8% | 6.1% | 6.2% | 5.7% | 6.2% | 4.2% | 3.4% | 2.8% | 2% | 0.82% |
| Sep 2026 | 23.9% | 10.7% | 8.7% | 7.2% | 8.3% | 8.3% | 5.8% | 5.2% | 5.9% | 4.8% | 5.9% | 2.6% | 1.9% | 0.94% |
| Oct 2026 | 25.4% | 11.4% | 9.3% | 7.6% | 7.4% | 7.2% | 6.1% | 5.5% | 5.1% | 5.1% | 4.1% | 2.8% | 2% | 1% |
How has branded search for Crown & Buckle and Molequin changed worldwide over the last 12 months?
3 findings
- Crown & Buckle was ahead of Molequin in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Crown & Buckle’s share of searches among watch strap brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches held steady at 7.2K.
- Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide moved from 3.1% to 2%, and its estimated monthly branded searches moved from 4.2K to 2.6K.
How did search popularity change for watch strap brands worldwide in October 2026?
2 changes
In October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.
Estimated monthly branded searches for Molequin worldwide fell 37.5% over 12 measured months, from 4.2K to 2.6K in October 2026.
How are Crown & Buckle’s and Molequin’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crown & Buckle’s and Molequin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crown & Buckle
2 branded search terms
- crown and buckle
- crown and buckle straps
Molequin
2 branded search terms
- molequin
- molequin straps
Other head-to-heads among watch strap brands
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