How popular isMolequin?
In October 2026, people searched for Molequin by name about 2,620 times worldwide, a 37.5% decrease from the previous year. These searches made up 2% of all global watch strap brand searches, placing Molequin 13th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about watch strap brands, Molequin appeared in two of the five answers and was the fourth most recommended of the 14.
Molequin is the 13th most searched of 14 competitors and the fourth most recommended in the AI answers we collected.
DelugsShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Uncle StrapsShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WatchGeckoShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StrapcodeShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
MolequinShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Molequin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top watch strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Molequin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Molequin is the fourth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Delugs1st
- Hirsch2nd
Barton3rd- Molequin4th
Jean Rousseau5th
Artem6th
Crown & Buckle7th- Strapcode8th
- Uncle Straps–
- WatchGecko–
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch strap brands
5 answers
Asked ChatGPT
“Where's the best place to buy watch straps?”
Asked ChatGPT
“What are the best watch strap brands?”
Asked ChatGPT
“Which brand makes the best leather watch straps?”
Searched Google, AI Overview
“watch straps”
Searched Google, AI Overview
“leather watch strap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Molequin compared with other watch strap brands worldwide?
Share of searches by month for Delugs, Uncle Straps, WatchGecko, Strapcode, Barton, Jean Rousseau, Hirsch, Crown & Buckle, Artem, Bulang & Sons, Nomad, Crafter Blue, Molequin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Delugs | Uncle Straps | WatchGecko | Strapcode | Barton | Jean Rousseau | Hirsch | Crown & Buckle | Artem | Bulang & Sons | Nomad | Crafter Blue | Molequin | Cheapest NATO Straps |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 8.8% | 10.8% | 7.2% | 7.3% | 6.7% | 6.4% | 5.3% | 5.9% | 3.9% | 5.9% | 3.2% | 3.1% | 1.2% |
| Dec 2025 | 21.4% | 9.5% | 9.5% | 7.8% | 9.3% | 6% | 6.3% | 5.7% | 6.4% | 4.3% | 6.4% | 2.8% | 3.4% | 1.3% |
| Jan 2026 | 20.2% | 11% | 9% | 9% | 8.8% | 5.7% | 7.3% | 5.4% | 7.4% | 4% | 4.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 21% | 9.4% | 11.5% | 7.7% | 12.9% | 6.1% | 7% | 4.6% | 5.1% | 4.2% | 4.2% | 2.8% | 2.4% | 1.2% |
| Mar 2026 | 20.6% | 11.3% | 9.2% | 7.5% | 9% | 7.2% | 7.5% | 5.6% | 6.2% | 5% | 4.1% | 3.3% | 2.4% | 1.2% |
| Apr 2026 | 23.6% | 10.5% | 8.6% | 8.6% | 9.8% | 6.7% | 6.4% | 5.2% | 5.8% | 4.7% | 3.8% | 3.1% | 2.2% | 0.93% |
| May 2026 | 30.5% | 9.1% | 9.1% | 7.5% | 7.3% | 6% | 6% | 5.4% | 6.1% | 4.1% | 3.3% | 2.7% | 1.9% | 0.99% |
| Jun 2026 | 26.3% | 9.6% | 9.6% | 7.9% | 9.1% | 5.1% | 6.4% | 5.7% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 1% |
| Jul 2026 | 26.5% | 9.7% | 9.7% | 7.9% | 9% | 5.4% | 6.4% | 4.8% | 5.3% | 4.3% | 3.5% | 4.3% | 2.1% | 1% |
| Aug 2026 | 25.5% | 11.4% | 9.3% | 7.6% | 8.8% | 6.1% | 6.2% | 5.7% | 6.2% | 4.2% | 3.4% | 2.8% | 2% | 0.82% |
| Sep 2026 | 23.9% | 10.7% | 8.7% | 7.2% | 8.3% | 8.3% | 5.8% | 5.2% | 5.9% | 4.8% | 5.9% | 2.6% | 1.9% | 0.94% |
| Oct 2026 | 25.4% | 11.4% | 9.3% | 7.6% | 7.4% | 7.2% | 6.1% | 5.5% | 5.1% | 5.1% | 4.1% | 2.8% | 2% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.4% | 33.1K | 0% | +1.5 points | |
| 2, held 2nd | 11.4% | 14.8K | 0% | +0.7 points | |
| 3, held 3rd | 9.3% | 12.1K | 0% | +0.5 points | |
| 4, moved from 6th to 4th | 7.6% | 9.9K | 0% | +0.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 7.4% | 9.7K | -15.7% | -0.9 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 7.2% | 9.4K | -18.3% | -1.1 pointsmoved from 5th to 6th | |
| 7, moved from 9th to 7th | 6.1% | 8K | 0% | +0.4 pointsmoved from 9th to 7th | |
| 8, moved from 10th to 8th | 5.5% | 7.2K | 0% | +0.3 pointsmoved from 10th to 8th | |
| 9, moved from 7th to 9th | 5.1% | 6.6K | -18.5% | -0.8 pointsmoved from 7th to 9th | |
| 10, moved from 11th to 10th | 5.1% | 6.6K | 0% | +0.3 pointsmoved from 11th to 10th | |
| 11, moved from 8th to 11th | 4.1% | 5.4K | -33.3% | -1.7 pointsmoved from 8th to 11th | |
| 12, held 12th | 2.8% | 3.6K | 0% | +0.2 points | |
| 13, held 13th | 2% | 2.6K | 0% | +0.1 points | |
| 14, held 14th | 1% | 1.3K | 0% | +0.1 points |
1.
Delugs25.4%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
11.4%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
9.3%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.6%
Moved from 6th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Barton7.4%
Moved from 4th to 5th. 9.7K estimated branded searches, -15.7% vs prior month. Share -0.9 points.
7.2%
Moved from 5th to 6th. 9.4K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
7.Hirsch
6.1%
Moved from 9th to 7th. 8K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.5%
Moved from 10th to 8th. 7.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
Artem5.1%
Moved from 7th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
5.1%
Moved from 11th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.
Nomad4.1%
Moved from 8th to 11th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.7 points.
12.
Crafter Blue2.8%
Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.
Molequin2%
Held 13th. 2.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
1%
Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Molequin and its closest rivals
Every comparison with Molequin
13 comparisons
How has branded search demand for Molequin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Molequin worldwide fell from 4.2K to 2.6K.
- Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide decreased from 3.1% to 2%.
- Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide peaked at 3.4% in December 2025 and was lowest at 1.9% in September 2026.
How did search popularity change for watch strap brands worldwide in October 2026?
6 changes
In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%.
In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.
In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%.
In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%.
In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%.
In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.
How are Molequin’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Molequin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- molequin
- molequin straps
Do you work for Molequin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Molequin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.