Brandwave

Cropin vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Cropin among agtech worldwide. John Deere had about 1 million branded searches, while Cropin had 6,600. John Deere made up 83.8% of all agtech searches we track, and Cropin accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about agtech, John Deere appeared in three of the five answers and Cropin in two. John Deere was mentioned before Cropin in three out of four answers that named either.

Among agtech worldwide in September 2026

Who do people search for more?

John Deere, about 152 searches for every 1 for Cropin

John Deere 1M searchesCropin 6.6K searches

Who does AI mention more?

John Deere, mentioned in 3 of 5 answers, Cropin in 2

John Deere in 3 of 5Cropin in 2 of 5

Who does AI recommend more?

John Deere, named ahead of Cropin in 3 of 4 answers

John Deere first in 3Cropin first in 1

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Top agtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cropin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere was listed before Cropin in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Climate FieldView1st
  2. John Deere2nd
  3. Agrivi3rd
  4. AgriWebb4th
  5. Farmbrite5th
  6. Agworld6th
  7. Cropin7th
  8. Trimble8th
  9. Granular9th
  10. Farmers Edge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Climate FieldView4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AgriWebb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agrivi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cropin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agworld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmbrite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trimble1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granular1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about agtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cropin or John Deere more popular in search?

This chart shows how often people search Google for Cropin and John Deere by name. Each line represents a brand's share of searches for all ten agtech we track, month by month, from English-language searches worldwide.

Cropin and John Deere among agtech worldwide, by month

Share of searches by month for John Deere, Cropin. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereTrimbleAgriWebbCropinClimate FieldViewAgworldAgriviFarmbriteFarmers EdgeGranular
Oct 202581%16.3%0.8%0.53%0.58%0.29%0.23%0.13%0.13%<0.01%
Nov 202583.7%13.8%0.68%0.55%0.49%0.3%0.2%0.13%0.11%<0.01%
Dec 202586.1%11.6%0.7%0.57%0.34%0.25%0.21%0.14%0.11%<0.01%
Jan 202683.8%13.8%0.68%0.55%0.4%0.3%0.2%0.13%0.11%<0.01%
Feb 202683.7%13.8%0.68%0.55%0.4%0.37%0.2%0.13%0.11%<0.01%
Mar 202681%16.3%0.66%0.66%0.49%0.44%0.23%0.13%0.13%<0.01%
Apr 202683.5%13.8%0.68%0.68%0.6%0.37%0.2%0.11%0.11%<0.01%
May 202683.6%13.8%0.68%0.68%0.6%0.3%0.2%0.11%0.08%<0.01%
Jun 202683.7%13.8%0.68%0.68%0.49%0.3%0.16%0.08%0.07%<0.01%
Jul 202685.9%11.6%0.7%0.7%0.42%0.31%0.16%0.11%0.08%<0.01%
Aug 202686.1%11.6%0.7%0.57%0.42%0.31%0.14%0.11%0.08%<0.01%
Sep 202683.8%13.8%0.68%0.55%0.5%0.3%0.2%0.08%0.07%<0.01%

How has the Cropin and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Cropin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cropin’s share of searches among agtech worldwide moved from 0.53% to 0.55%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among agtech worldwide moved from 81% to 83.8%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for agtech worldwide in September 2026?

1 change

  1. In September 2026, John Deere lost share of searches among agtech worldwide, from 86.1% to 83.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cropin’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cropin

1 branded search term

  • cropin

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

Other head-to-heads among agtech

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