Brandwave

Credit Sesame vs WalletHub:Which is more popular?

In September 2026, Credit Sesame had more branded searches than WalletHub among credit monitoring brands worldwide. Credit Sesame had about 74,000 branded searches, while WalletHub had 40,500. Credit Sesame made up 0.81% of all credit monitoring brand searches we track, and WalletHub accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about credit monitoring brands, WalletHub appeared in two of the five answers and Credit Sesame in one. WalletHub was mentioned before Credit Sesame in every answer that named either.

Among credit monitoring brands worldwide in September 2026

Who do people search for more?

Credit Sesame, about 83% more searches than WalletHub

Credit Sesame 74K searchesWalletHub 40.5K searches

Who does AI mention more?

WalletHub, mentioned in 2 of 5 answers, Credit Sesame in 1

WalletHub in 2 of 5Credit Sesame in 1 of 5

Who does AI recommend more?

WalletHub, named ahead of Credit Sesame in 2 of 2 answers

WalletHub first in 2Credit Sesame never first

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Top credit monitoring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WalletHub was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Credit Sesame was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. WalletHub was listed before Credit Sesame in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Experian1st
  2. Credit Karma2nd
  3. TransUnion3rd
  4. Equifax4th
  5. myFICO5th
  6. WalletHub6th
  7. Credit Sesame7th
  8. ClearScore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Karma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • myFICO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WalletHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Sesame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClearScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit monitoring brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Credit Sesame or WalletHub more popular in search?

This chart shows how often people search Google for Credit Sesame and WalletHub by name. Each line represents a brand's share of searches for all eight credit monitoring brands we track, month by month, from English-language searches worldwide.

Credit Sesame and WalletHub among credit monitoring brands worldwide, by month

Share of searches by month for Credit Sesame, WalletHub. The figures are in the table below the chart.

View monthly share of searches table
MonthCredit KarmaExperianEquifaxClearScoreTransUnionmyFICOCredit SesameWalletHub
Oct 202531.4%31.4%14.1%9.4%11.4%0.85%1%0.46%
Nov 202534.1%27.9%15.3%10.2%10.2%0.92%0.92%0.41%
Dec 202530.4%30.4%16.6%9.1%11.1%1%1%0.45%
Jan 202631.4%31.4%14.1%9.4%11.4%0.85%1%0.38%
Feb 202631.4%31.4%14.1%9.4%11.4%0.85%1%0.38%
Mar 202634.8%28.5%15.6%8.5%10.4%0.94%0.94%0.42%
Apr 202631.4%31.4%14.1%9.4%11.4%1%0.85%0.38%
May 202632.1%32.1%14.4%9.6%9.6%1.1%0.87%0.39%
Jun 202632.1%32.1%14.4%9.6%9.6%0.87%0.87%0.39%
Jul 202632.1%32.1%14.4%9.6%9.6%1.1%0.71%0.39%
Aug 202631.5%31.5%14.1%9.4%11.5%1%0.7%0.38%
Sep 202629.8%29.8%16.3%10.9%10.9%0.99%0.81%0.44%

How has the Credit Sesame and WalletHub comparison changed over the last 12 months?

3 findings

How did search popularity change for credit monitoring brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  2. Estimated monthly branded searches for WalletHub worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Credit Sesame’s and WalletHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Credit Sesame

1 branded search term

  • credit sesame

WalletHub

1 branded search term

  • wallethub

How the Brand Demand Index is measured

Other head-to-heads among credit monitoring brands

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