Brandwave

How popular isWalletHub?

In September 2026, people searched for WalletHub by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.44% of all global credit monitoring brand searches, placing WalletHub eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about credit monitoring brands, WalletHub appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

WalletHub is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Credit KarmaShare of searches 29.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ExperianShare of searches 29.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. EquifaxShare of searches 16.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. ClearScoreShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WalletHubShare of searches 0.44%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top credit monitoring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WalletHub was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. WalletHub is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Experian1st
  2. Credit Karma2nd
  3. TransUnion3rd
  4. Equifax4th
  5. myFICO5th
  6. WalletHub6th
  7. Credit Sesame7th
  8. ClearScore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Karma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • myFICO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WalletHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Sesame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClearScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit monitoring brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which credit monitoring brands compete with WalletHub?

WalletHub against credit monitoring brands worldwide, by month

Share of searches by month for Credit Karma, Experian, Equifax, ClearScore, TransUnion, WalletHub. The figures are in the table below the chart.

View monthly share of searches table
MonthCredit KarmaExperianEquifaxClearScoreTransUnionmyFICOCredit SesameWalletHub
Oct 202531.4%31.4%14.1%9.4%11.4%0.85%1%0.46%
Nov 202534.1%27.9%15.3%10.2%10.2%0.92%0.92%0.41%
Dec 202530.4%30.4%16.6%9.1%11.1%1%1%0.45%
Jan 202631.4%31.4%14.1%9.4%11.4%0.85%1%0.38%
Feb 202631.4%31.4%14.1%9.4%11.4%0.85%1%0.38%
Mar 202634.8%28.5%15.6%8.5%10.4%0.94%0.94%0.42%
Apr 202631.4%31.4%14.1%9.4%11.4%1%0.85%0.38%
May 202632.1%32.1%14.4%9.6%9.6%1.1%0.87%0.39%
Jun 202632.1%32.1%14.4%9.6%9.6%0.87%0.87%0.39%
Jul 202632.1%32.1%14.4%9.6%9.6%1.1%0.71%0.39%
Aug 202631.5%31.5%14.1%9.4%11.5%1%0.7%0.38%
Sep 202629.8%29.8%16.3%10.9%10.9%0.99%0.81%0.44%

  1. 1.Credit Karma

    29.8%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  2. 2.Experian

    29.8%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. 3.Equifax

    16.3%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.ClearScore

    10.9%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.TransUnion

    10.9%

    Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -0.6 points.

  6. 6.myFICO

    0.99%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  7. 7.Credit Sesame

    0.81%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.WalletHub

    0.44%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between WalletHub and its closest rivals

Every comparison with WalletHub

7 comparisons

How has branded search demand for WalletHub changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WalletHub worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, WalletHub’s share of searches among credit monitoring brands worldwide held steady, from 0.46% to 0.44%.

How did search popularity change for credit monitoring brands worldwide in September 2026?

6 changes

  1. In September 2026, ClearScore overtook TransUnion to rank 4th among credit monitoring brands worldwide, with 10.9% of the searches.

  2. In September 2026, Equifax gained share of searches among credit monitoring brands worldwide, from 14.1% to 16.3%.

  3. In September 2026, Credit Karma lost share of searches among credit monitoring brands worldwide, from 31.5% to 29.8%.

  4. In September 2026, Experian lost share of searches among credit monitoring brands worldwide, from 31.5% to 29.8%.

  5. In September 2026, TransUnion lost share of searches among credit monitoring brands worldwide, from 11.5% to 10.9%.

  6. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are WalletHub’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WalletHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wallethub

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How the Brand Demand Index is measured

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