Credit Karma vs TransUnion:Which is more popular?
In September 2026, Credit Karma had more branded searches than TransUnion among credit monitoring brands worldwide. Credit Karma had about 2.7 million branded searches, while TransUnion had 1 million. Credit Karma made up 29.8% of all credit monitoring brand searches we track, and TransUnion accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about credit monitoring brands, TransUnion appeared in all five answers and Credit Karma in four. Credit Karma was mentioned before TransUnion in three out of five answers.
Who do people search for more?
Credit Karma, about 3 searches for every 1 for TransUnion
Who does AI mention more?
TransUnion, mentioned in every answer we collected
Who does AI recommend more?
Credit Karma, named ahead of TransUnion in 3 of 5 answers
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Top credit monitoring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TransUnion appeared in all five answers. Credit Karma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Credit Karma was listed before TransUnion in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Experian1st- Credit Karma2nd
- TransUnion3rd
Equifax4th
myFICO5th
WalletHub6th
Credit Sesame7th
ClearScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Credit Karma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- myFICO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WalletHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Credit Sesame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClearScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit monitoring brands
5 answers
Asked ChatGPT
“Which credit monitoring brand should I use?”
Asked ChatGPT
“What are the best credit monitoring brands?”
Asked ChatGPT
“What's the best credit monitoring brand for my credit score?”
Searched Google, AI Overview
“credit monitoring service”
Searched Google, AI Overview
“free credit monitoring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Credit Karma or TransUnion more popular in search?
This chart shows how often people search Google for Credit Karma and TransUnion by name. Each line represents a brand's share of searches for all eight credit monitoring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Credit Karma, TransUnion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Credit Karma | Experian | Equifax | ClearScore | TransUnion | myFICO | Credit Sesame | WalletHub |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 31.4% | 14.1% | 9.4% | 11.4% | 0.85% | 1% | 0.46% |
| Nov 2025 | 34.1% | 27.9% | 15.3% | 10.2% | 10.2% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 30.4% | 16.6% | 9.1% | 11.1% | 1% | 1% | 0.45% |
| Jan 2026 | 31.4% | 31.4% | 14.1% | 9.4% | 11.4% | 0.85% | 1% | 0.38% |
| Feb 2026 | 31.4% | 31.4% | 14.1% | 9.4% | 11.4% | 0.85% | 1% | 0.38% |
| Mar 2026 | 34.8% | 28.5% | 15.6% | 8.5% | 10.4% | 0.94% | 0.94% | 0.42% |
| Apr 2026 | 31.4% | 31.4% | 14.1% | 9.4% | 11.4% | 1% | 0.85% | 0.38% |
| May 2026 | 32.1% | 32.1% | 14.4% | 9.6% | 9.6% | 1.1% | 0.87% | 0.39% |
| Jun 2026 | 32.1% | 32.1% | 14.4% | 9.6% | 9.6% | 0.87% | 0.87% | 0.39% |
| Jul 2026 | 32.1% | 32.1% | 14.4% | 9.6% | 9.6% | 1.1% | 0.71% | 0.39% |
| Aug 2026 | 31.5% | 31.5% | 14.1% | 9.4% | 11.5% | 1% | 0.7% | 0.38% |
| Sep 2026 | 29.8% | 29.8% | 16.3% | 10.9% | 10.9% | 0.99% | 0.81% | 0.44% |
How has the Credit Karma and TransUnion comparison changed over the last 12 months?
3 findings
- Credit Karma was ahead of TransUnion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Credit Karma’s share of searches among credit monitoring brands worldwide moved from 31.4% to 29.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, TransUnion’s share of searches among credit monitoring brands worldwide moved from 11.4% to 10.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for credit monitoring brands worldwide in September 2026?
3 changes
In September 2026, ClearScore overtook TransUnion to rank 4th among credit monitoring brands worldwide, with 10.9% of the searches.
In September 2026, Credit Karma lost share of searches among credit monitoring brands worldwide, from 31.5% to 29.8%.
In September 2026, TransUnion lost share of searches among credit monitoring brands worldwide, from 11.5% to 10.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Credit Karma’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Credit Karma
1 branded search term
- credit karma
TransUnion
1 branded search term
- transunion
Other head-to-heads among credit monitoring brands
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