Brandwave

Cover-More vs Travel Guard:Which is searched more?

In September 2026, Cover-More had more branded searches than Travel Guard among travel insurance providers worldwide. Cover-More had about 40,500 branded searches, while Travel Guard had 39,200. Cover-More made up 18.8% of all travel insurance provider searches we track, and Travel Guard accounted for 18.2%. These are worldwide searches for English-language branded terms.

Share of searches among travel insurance providers worldwide in September 2026Is Cover-More or Travel Guard more popular in search?
Cover-More18.8%40.5K searches
vs
Travel Guard18.2%39.2K searches

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Is Cover-More or Travel Guard more popular in search?

Compare the providers that cover trips. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cover-More and Travel Guard among travel insurance providers worldwide, by month

Share of searches by month for Cover-More, Travel Guard. The figures are in the table below the chart.

View monthly share of searches table
MonthInsureandGoCover-MoreTravel GuardSafetyWingWorld NomadsAllianz TravelSeven CornersTravelex Insurance Services
Oct 202524.6%16.4%17%13.5%11%11%6%0.44%
Nov 202522.3%18.2%17.7%14.9%10%10%6.7%0.4%
Dec 202518.6%18.6%18%15.2%12.4%10.1%6.8%0.33%
Jan 202624.5%20%16.9%13.4%11%9%4.9%0.4%
Feb 202626.5%14.5%17.2%14.5%11.9%9.7%5.3%0.39%
Mar 202624%16.1%19%13.1%10.8%10.8%5.9%0.4%
Apr 202623%15.4%18.2%15.4%10.3%10.3%6.9%0.34%
May 202626.5%14.5%18.3%14.5%9.7%9.7%6.5%0.32%
Jun 202623.6%19.3%17.6%12.9%8.6%10.6%7.1%0.34%
Jul 202623.5%15.7%18.6%12.8%10.5%12.8%5.7%0.34%
Aug 202625.4%17%16.5%17%9.3%9.3%5.1%0.42%
Sep 202622.9%18.8%18.2%15.3%10.3%8.4%5.6%0.46%

How has the Cover-More and Travel Guard comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Cover-More took it in November 2025, Travel Guard took it in February 2026, Cover-More took it in June 2026, Travel Guard took it in July 2026, Cover-More took it in August 2026.
  • Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers worldwide moved from 16.4% to 18.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Travel Guard’s share of searches among travel insurance providers worldwide moved from 17% to 18.2%, and its estimated monthly branded searches moved from 34.3K to 39.2K.

How did search popularity change for travel insurance providers worldwide in September 2026?

2 changes

  1. In September 2026, Travel Guard overtook SafetyWing to rank 3rd among travel insurance providers worldwide, with 18.2% of the searches.

  2. In September 2026, Cover-More gained share of searches among travel insurance providers worldwide, from 17% to 18.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cover-More’s and Travel Guard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cover-More

1 branded search term

  • cover-more

Travel Guard

2 branded search terms

  • travel guard
  • travel guard insurance

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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