Brandwave

Convoy vs Loadsmart:Which is more popular by branded search?

In August 2026, Convoy had more branded searches than Loadsmart among freight marketplaces worldwide. Convoy was estimated to have 110K branded searches compared to Loadsmart’s 3.6K, and held a 67.7% Share of Search versus Loadsmart’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among freight marketplaces worldwide in August 2026Which is more popular in search, Convoy or Loadsmart?
Convoy67.7%110K searches
vs
Loadsmart2.2%3.6K searches

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Which is more popular in search, Convoy or Loadsmart?

Compare the marketplaces shippers book freight on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Convoy and Loadsmart among freight marketplaces worldwide, by month

Share of Search by month for Convoy, Loadsmart. The figures are in the table below the chart.

View monthly share of search table
MonthConvoyUber FreightFlock FreightLoadsmartEmerge
Oct 202572.2%21.7%4.3%1.6%0.26%
Nov 202572.9%21.9%3.6%1.3%0.32%
Dec 202572.1%21.7%4.3%1.6%0.31%
Jan 202679.3%15.9%3.2%1.4%0.19%
Feb 202675.5%18.5%3.7%2%0.27%
Mar 202672.2%21.7%3.5%2.4%0.26%
Apr 202672%21.6%4.3%1.9%0.17%
May 202672%21.6%4.3%1.9%0.21%
Jun 202667.7%24.9%5%2.2%0.24%
Jul 202667.9%25%5%1.8%0.24%
Aug 202667.7%24.9%5%2.2%0.24%
Sep 2026—————

How has the Convoy and Loadsmart comparison changed over the last 12 months?

  • Convoy was ahead of Loadsmart in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Convoy’s estimated Share of Search among freight marketplaces worldwide moved from 72.2% to 67.7%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 11 months ending August 2026, Loadsmart’s estimated Share of Search among freight marketplaces worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for freight marketplaces worldwide in August 2026?

  1. Estimated monthly branded searches for Loadsmart worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Convoy worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Convoy’s and Loadsmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Convoy

1 branded search term

  • convoy

Loadsmart

1 branded search term

  • loadsmart

How the Brand Demand Index is measured

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