Brandwave

Convoy vs Wurkkos:Which is more popular?

In September 2026, Wurkkos had more branded searches than Convoy among torch brands worldwide. Wurkkos had about 27,100 branded searches, while Convoy had 8,100. Wurkkos made up 3.4% of all torch brand searches we track, and Convoy accounted for 1%. When we asked ChatGPT and Google AI Overviews about torch brands, Wurkkos appeared in one of the five answers and Convoy in none.

Among torch brands worldwide in September 2026

Who do people search for more?

Wurkkos, about 3 searches for every 1 for Convoy

Wurkkos 27.1K searchesConvoy 8.1K searches

Who does AI mention more?

Wurkkos, mentioned in 1 of 5 answers, Convoy in 0

Wurkkos in 1 of 5Convoy in 0 of 5

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Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wurkkos was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Convoy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. ThruNite3rd
  4. Streamlight4th
  5. Olight5th
  6. SureFire6th
  7. Acebeam7th
  8. Sofirn8th
  9. Maglite9th
  10. +3 more
  11. Convoy–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about torch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Convoy or Wurkkos more popular in search?

This chart shows how often people search Google for Convoy and Wurkkos by name. Each line represents a brand's share of searches for all 14 torch brands we track, month by month, from English-language searches worldwide.

Convoy and Wurkkos among torch brands worldwide, by month

Share of searches by month for Wurkkos, Convoy. The figures are in the table below the chart.

View monthly share of searches table
MonthOlightNitecoreLedlenserStreamlightMagliteFenixWubenWurkkosSofirnAcebeamSureFireConvoyKlarusThruNite
Oct 202533.9%13.3%13.3%11%9%4.8%2.7%3.3%3.3%1.8%1.5%0.98%0.66%0.53%
Nov 202544%9.7%11.9%9.7%6.5%4.2%2.9%2.9%2.9%2%1.3%0.87%0.58%0.48%
Dec 202540.9%10.5%10.5%10.5%8.6%5%3.2%2.6%2.6%2.1%1.4%0.95%0.63%0.52%
Jan 202633.7%12.9%10.6%12.9%8.7%5.4%3.2%3.2%3.2%2.1%1.7%1.2%0.63%0.52%
Feb 202635.5%11.2%11.2%13.7%7.5%5.5%3.4%2.7%2.7%2.2%1.8%1.2%0.67%0.55%
Mar 202635.2%11.1%11.1%13.6%7.5%5.5%3.3%2.7%3.3%2.2%1.8%1.2%0.66%0.54%
Apr 202637.2%11.7%9.6%11.7%7.9%6.7%3.5%2.9%2.9%1.9%1.6%1.3%0.7%0.46%
May 202631%14.6%9.8%11.9%9.8%7%3.6%2.9%3.6%2%1.6%1.1%0.71%0.47%
Jun 202636.9%11.7%7.8%11.7%7.8%6.8%4.3%2.9%2.9%2.3%2.9%1%0.85%0.38%
Jul 202637.5%11.9%9.7%11.9%7.9%5.2%3.6%2.9%2.9%2.4%1.9%1.1%0.87%0.38%
Aug 202635%13.5%9%11.1%9%5%4.1%3.3%3.3%2.2%1.8%1.2%0.99%0.43%
Sep 202643.2%11.5%9.4%9.4%6.3%4.4%3.4%3.4%2.8%2.3%1.9%1%0.68%0.37%

How has the Convoy and Wurkkos comparison changed over the last 12 months?

3 findings
  • Wurkkos was ahead of Convoy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Convoy’s share of searches among torch brands worldwide moved from 0.98% to 1%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Wurkkos’ share of searches among torch brands worldwide moved from 3.3% to 3.4%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for torch brands worldwide in September 2026?

1 change
  1. Wurkkos’ share of searches among torch brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Convoy’s and Wurkkos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Convoy

1 branded search term

  • convoy flashlight

Wurkkos

1 branded search term

  • wurkkos

How the Brand Demand Index is measured

Other head-to-heads among torch brands

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