Clue vs Spot On:Which is more popular?
In September 2026, Clue had more branded searches than Spot On among period tracking apps worldwide. Clue had about 23,700 branded searches, while Spot On had 1,720. Clue made up 12.3% of all period tracking app searches we track, and Spot On accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about period tracking apps, Clue appeared in all five answers and Spot On in two. Clue was mentioned before Spot On in every answer.
Who do people search for more?
Clue, about 14 searches for every 1 for Spot On
Who does AI mention more?
Clue, mentioned in every answer we collected
Who does AI recommend more?
Clue, named ahead of Spot On in every answer
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Top period tracking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clue appeared in all five answers. Spot On was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Clue was listed before Spot On in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Euki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spot On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Natural Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stardust1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ovia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period tracking apps
5 answers
Asked ChatGPT
“Which period tracking app should I use?”
Asked ChatGPT
“What are the best period tracking apps?”
Asked ChatGPT
“What's the best period tracking app for fertility tracking?”
Searched Google, AI Overview
“period tracking apps”
Searched Google, AI Overview
“cycle tracking app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clue or Spot On more popular in search?
This chart shows how often people search Google for Clue and Spot On by name. Each line represents a brand's share of searches for all eight period tracking apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Clue, Spot On. The figures are in the table below the chart.
View monthly share of searches table
| Month | Flo | Natural Cycles | Clue | Stardust | Euki | Glow | Spot On | Ovia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 34.9% | 10.9% | 4.6% | 1.3% | 0.8% | 0.47% | 1% |
| Nov 2025 | 45% | 37% | 9.5% | 4.9% | 1.3% | 0.85% | 0.55% | 0.88% |
| Dec 2025 | 40.5% | 41.9% | 10.4% | 3.7% | 1.5% | 0.78% | 0.46% | 0.78% |
| Jan 2026 | 43.5% | 39.4% | 10.6% | 3.5% | 1.2% | 0.61% | 0.4% | 0.83% |
| Feb 2026 | 50.8% | 32.2% | 9.8% | 3.7% | 1.4% | 0.75% | 0.54% | 0.76% |
| Mar 2026 | 45.5% | 35.2% | 11.8% | 4.1% | 1.3% | 0.78% | 0.62% | 0.72% |
| Apr 2026 | 43.4% | 33.3% | 15% | 4.4% | 1.5% | 0.89% | 0.76% | 0.79% |
| May 2026 | 50.1% | 28.9% | 13.7% | 3.7% | 1.3% | 0.9% | 0.66% | 0.68% |
| Jun 2026 | 52.1% | 27.6% | 12.5% | 4.2% | 1.2% | 1.1% | 0.68% | 0.67% |
| Jul 2026 | 52% | 26.5% | 12.8% | 4.9% | 1.2% | 1.3% | 0.64% | 0.62% |
| Aug 2026 | 40.9% | 36.8% | 13% | 4.8% | 1.7% | 1.5% | 0.67% | 0.67% |
| Sep 2026 | 43.9% | 33.4% | 12.3% | 5.2% | 1.9% | 1.5% | 0.9% | 0.81% |
How has the Clue and Spot On comparison changed over the last 12 months?
3 findings
- Clue was ahead of Spot On in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clue’s share of searches among period tracking apps worldwide moved from 10.9% to 12.3%, and its estimated monthly branded searches moved from 19.9K to 23.7K.
- Across the 12 months ending September 2026, Spot On’s share of searches among period tracking apps worldwide moved from 0.47% to 0.9%, and its estimated monthly branded searches moved from 870 to 1.7K.
How did search popularity change for period tracking apps worldwide in September 2026?
2 changes
In September 2026, Clue lost share of searches among period tracking apps worldwide, from 13% to 12.3%.
In September 2026, Spot On rose from 8th to 7th among period tracking apps worldwide.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Clue’s and Spot On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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