Brandwave

Clue vs Euki:Which is more popular?

In September 2026, Clue had more branded searches than Euki among period tracking apps worldwide. Clue had about 23,700 branded searches, while Euki had 3,620. Clue made up 12.3% of all period tracking app searches we track, and Euki accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about period tracking apps, Clue appeared in all five answers and Euki in four. Clue was mentioned before Euki in every answer.

Among period tracking apps worldwide in September 2026

Who do people search for more?

Clue, about 7 searches for every 1 for Euki

Clue 23.7K searchesEuki 3.6K searches

Who does AI mention more?

Clue, mentioned in every answer we collected

Clue in 5 of 5Euki in 4 of 5

Who does AI recommend more?

Clue, named ahead of Euki in every answer

Clue first in 5Euki never first

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clue appeared in all five answers. Euki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Clue was listed before Euki in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Flo2nd
  3. Euki3rd
  4. Spot On4th
  5. Stardust5th
  6. Natural Cycles6th
  7. Glow–
  8. Ovia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spot On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Natural Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stardust1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clue or Euki more popular in search?

This chart shows how often people search Google for Clue and Euki by name. Each line represents a brand's share of searches for all eight period tracking apps we track, month by month, from English-language searches worldwide.

Clue and Euki among period tracking apps worldwide, by month

Share of searches by month for Clue, Euki. The figures are in the table below the chart.

View monthly share of searches table
MonthFloNatural CyclesClueStardustEukiGlowSpot OnOvia
Oct 202546.1%34.9%10.9%4.6%1.3%0.8%0.47%1%
Nov 202545%37%9.5%4.9%1.3%0.85%0.55%0.88%
Dec 202540.5%41.9%10.4%3.7%1.5%0.78%0.46%0.78%
Jan 202643.5%39.4%10.6%3.5%1.2%0.61%0.4%0.83%
Feb 202650.8%32.2%9.8%3.7%1.4%0.75%0.54%0.76%
Mar 202645.5%35.2%11.8%4.1%1.3%0.78%0.62%0.72%
Apr 202643.4%33.3%15%4.4%1.5%0.89%0.76%0.79%
May 202650.1%28.9%13.7%3.7%1.3%0.9%0.66%0.68%
Jun 202652.1%27.6%12.5%4.2%1.2%1.1%0.68%0.67%
Jul 202652%26.5%12.8%4.9%1.2%1.3%0.64%0.62%
Aug 202640.9%36.8%13%4.8%1.7%1.5%0.67%0.67%
Sep 202643.9%33.4%12.3%5.2%1.9%1.5%0.9%0.81%

How has the Clue and Euki comparison changed over the last 12 months?

3 findings
  • Clue was ahead of Euki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clue’s share of searches among period tracking apps worldwide moved from 10.9% to 12.3%, and its estimated monthly branded searches moved from 19.9K to 23.7K.
  • Across the 12 months ending September 2026, Euki’s share of searches among period tracking apps worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for period tracking apps worldwide in September 2026?

2 changes
  1. In September 2026, Clue lost share of searches among period tracking apps worldwide, from 13% to 12.3%.

  2. Estimated monthly branded searches for Euki worldwide rose 52.1% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Clue’s and Euki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clue

6 branded search terms

  • clue app
  • clue menstrual tracker
  • clue period tracker
  • clue period tracking
  • clue plus
  • helloclue

Euki

2 branded search terms

  • euki
  • euki app

How the Brand Demand Index is measured

Other head-to-heads among period tracking apps

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