Brandwave

Cloudflare vs KONG:Which is more popular by branded search?

In August 2026, Cloudflare had more branded searches than KONG among AI gateway platforms worldwide. Cloudflare was estimated to have 4.3M branded searches compared to KONG’s 4.4K, and held a 96.2% Share of Search versus KONG’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among AI gateway platforms worldwide in August 2026Which is more popular in search, Cloudflare or KONG?
Cloudflare96.2%4.3M searches
vs
KONG0.1%4.4K searches
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Which is more popular in search, Cloudflare or KONG?

Compare the gateways teams route model calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cloudflare and KONG among AI gateway platforms worldwide, by month

Share of Search by month for Cloudflare, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareLiteLLMPortkeyHeliconeKONG
Oct 202596.7%2.1%0.62%0.23%0.34%
Nov 202599.1%0.64%0.16%0.06%0.06%
Dec 202597.9%1.4%0.35%0.16%0.13%
Jan 202696.4%2.5%0.62%0.28%0.18%
Feb 202695.9%3.1%0.61%0.27%0.18%
Mar 202689.4%9.4%0.69%0.31%0.21%
Apr 202694.4%4.5%0.73%0.27%0.15%
May 202695.1%3.6%0.89%0.22%0.12%
Jun 202695.3%3.6%0.73%0.18%0.15%
Jul 202695.4%3.7%0.6%0.15%0.15%
Aug 202696.2%3%0.5%0.12%0.1%
Sep 2026—————

How has the Cloudflare and KONG comparison changed over the last 12 months?

  • Cloudflare was ahead of KONG in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among AI gateway platforms worldwide moved from 96.7% to 96.2%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among AI gateway platforms worldwide moved from 0.34% to 0.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.

How did search popularity change for AI gateway platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%.

  2. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cloudflare’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

KONG

1 branded search term

  • kong api

How the Brand Demand Index is measured

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