Click2Mail vs PostcardMania:Which is more popular?
In September 2026, PostcardMania had more branded searches than Click2Mail among direct mail marketing platforms worldwide. PostcardMania had about 5,400 branded searches, while Click2Mail had 2,900. PostcardMania made up 3.9% of all direct mail marketing platform searches we track, and Click2Mail accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about direct mail marketing platforms, Click2Mail and PostcardMania each appeared in two of the four answers. Click2Mail and PostcardMania were each mentioned first in one of the two answers that named either.
Who do people search for more?
PostcardMania, about 86% more searches than Click2Mail
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top direct mail marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Click2Mail and PostcardMania were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Click2Mail and PostcardMania were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Postalytics1st
Lob2nd
Click2Mail3rd
PostGrid4th- PostcardMania5th
PFL–
Sendoso–
Reachdesk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Postalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lob3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PostcardMania2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PostGrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Click2Mail2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PFL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sendoso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reachdesk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about direct mail marketing platforms
4 answers
Asked ChatGPT
“Which direct mail marketing platform should I use?”
Asked ChatGPT
“What are the best direct mail marketing platforms?”
Asked ChatGPT
“What's the best direct mail marketing platform for a marketing team?”
Searched Google, AI Overview
“direct mail marketing platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“direct mail automation”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Click2Mail or PostcardMania more popular in search?
This chart shows how often people search Google for Click2Mail and PostcardMania by name. Each line represents a brand's share of searches for all eight direct mail marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostcardMania, Click2Mail. The figures are in the table below the chart.
View monthly share of searches table
| Month | PFL | Sendoso | PostcardMania | Reachdesk | PostGrid | Click2Mail | Postalytics | Lob |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 3.6% | 2% | 1.3% | 1.3% | 0.72% | 0.3% | 0.14% |
| Nov 2025 | 77.4% | 8.5% | 4.6% | 3.8% | 3.1% | 1.6% | 0.75% | 0.32% |
| Dec 2025 | 84.5% | 6.2% | 2.8% | 2.3% | 1.9% | 1.5% | 0.67% | 0.24% |
| Jan 2026 | 76.1% | 8.3% | 5.5% | 3% | 3% | 2.4% | 1.1% | 0.49% |
| Feb 2026 | 89.6% | 3.6% | 2.4% | 1.3% | 1.3% | 1.1% | 0.47% | 0.23% |
| Mar 2026 | 85.5% | 5.2% | 3.4% | 1.9% | 1.9% | 1.2% | 0.68% | 0.27% |
| Apr 2026 | 85% | 5.1% | 3.4% | 2.3% | 1.9% | 1.5% | 0.52% | 0.33% |
| May 2026 | 87.4% | 4.3% | 2.9% | 1.9% | 1.6% | 1% | 0.57% | 0.31% |
| Jun 2026 | 79.9% | 7.2% | 3.9% | 3.2% | 2.6% | 1.7% | 0.94% | 0.46% |
| Jul 2026 | 85.5% | 5.1% | 2.8% | 2.3% | 1.9% | 1.5% | 0.67% | 0.3% |
| Aug 2026 | 89.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 0.47% | 0.21% |
| Sep 2026 | 79.8% | 7.2% | 3.9% | 3.2% | 2.6% | 2.1% | 0.73% | 0.44% |
How has the Click2Mail and PostcardMania comparison changed over the last 12 months?
3 findings
- PostcardMania was ahead of Click2Mail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Click2Mail’s share of searches among direct mail marketing platforms worldwide moved from 0.72% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, PostcardMania’s share of searches among direct mail marketing platforms worldwide moved from 2% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for direct mail marketing platforms worldwide in September 2026?
2 changes
In September 2026, PostcardMania gained share of searches among direct mail marketing platforms worldwide, from 2.4% to 3.9%.
In September 2026, Click2Mail gained share of searches among direct mail marketing platforms worldwide, from 1.1% to 2.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Click2Mail’s and PostcardMania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Click2Mail
1 branded search term
- click2mail
PostcardMania
1 branded search term
- postcardmania
Other head-to-heads among direct mail marketing platforms
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