CIVIVI vs Leatherman:Which is more popular?

Name: CIVIVI vs Leatherman: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Leatherman had more branded searches than CIVIVI among pocket knife brands worldwide. Leatherman had about 368,000 branded searches, while CIVIVI had 22,200. Leatherman made up 43.6% of all pocket knife brand searches we track, and CIVIVI accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about pocket knife brands, CIVIVI appeared in four of the five answers and Leatherman in one. CIVIVI was mentioned before Leatherman in three out of four answers that named either.

Among pocket knife brands worldwide in September 2026

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Top pocket knife brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CIVIVI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leatherman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CIVIVI was listed before Leatherman in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kershaw	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Benchmade	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Spyderco	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
CIVIVI	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Victorinox	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Opinel	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Leatherman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Gerber	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kershaw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Benchmade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spyderco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CIVIVI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Opinel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Leatherman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gerber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pocket knife brands

5 answers

Asked ChatGPT
“Which pocket knife brand should I buy?”
1. 1Victorinox
2. 2Spyderco
3. 3Benchmade
4. 4Kershaw
Asked ChatGPT
“What are the best pocket knife brands?”
1. 1Benchmade
2. 2Spyderco
3. 3Kershaw
4. 4Victorinox
5. 5CIVIVI
6. 6Opinel
Asked ChatGPT
“What's the best pocket knife brand for everyday carry?”
1. 1Benchmade
2. 2Spyderco
3. 3CIVIVI
4. 4Kershaw
5. 5Victorinox
Searched Google, AI Overview
“everyday carry knife”
1. 1Opinel
2. 2Leatherman
3. 3Kershaw
4. 4CIVIVI
Searched Google, AI Overview
“pocket knife brands”
1. 1Spyderco
2. 2Benchmade
3. 3Kershaw
4. 4CIVIVI
5. 5Victorinox
6. 6Opinel

Not named in any answer:

Gerber

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CIVIVI or Leatherman more popular in search?

This chart shows how often people search Google for CIVIVI and Leatherman by name. Each line represents a brand's share of searches for all eight pocket knife brands we track, month by month, from English-language searches worldwide.

CIVIVI and Leatherman among pocket knife brands worldwide, by month

Month	Leatherman	Benchmade	Opinel	Spyderco	Gerber	Kershaw	CIVIVI	Victorinox
Oct 2025	39.6%	17.7%	11.9%	6.5%	4.4%	17.7%	2%	0.39%
Nov 2025	42%	18.8%	12.6%	6.9%	4.6%	12.6%	2.1%	0.41%
Dec 2025	43.1%	19.3%	15.8%	8.6%	5.8%	4.7%	2.1%	0.52%
Jan 2026	40.9%	18.3%	15%	10.1%	5.5%	6.7%	3%	0.49%
Feb 2026	40.3%	18.1%	18.1%	9.9%	5.4%	5.4%	2.4%	0.48%
Mar 2026	42.7%	15.7%	15.7%	8.6%	5.7%	8.6%	2.6%	0.42%
Apr 2026	45.4%	16.6%	13.6%	9.1%	6.1%	6.1%	2.7%	0.36%
May 2026	42.9%	19.3%	15.8%	8.6%	5.8%	4.7%	2.6%	0.34%
Jun 2026	41.7%	18.7%	15.3%	10.3%	5.6%	5.6%	2.5%	0.33%
Jul 2026	44.5%	16.3%	16.3%	8.9%	6%	4.9%	2.7%	0.43%
Aug 2026	41.6%	15.3%	18.7%	10.2%	5.6%	5.6%	2.5%	0.5%
Sep 2026	43.6%	16%	16%	10.7%	5.9%	4.8%	2.6%	0.43%

How has the CIVIVI and Leatherman comparison changed over the last 12 months?

3 findings

Leatherman was ahead of CIVIVI in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, CIVIVI’s share of searches among pocket knife brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches held steady at 22.2K.
Across the 12 months ending September 2026, Leatherman’s share of searches among pocket knife brands worldwide moved from 39.6% to 43.6%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for pocket knife brands worldwide in September 2026?

1 change

In September 2026, Leatherman gained share of searches among pocket knife brands worldwide, from 41.6% to 43.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CIVIVI’s and Leatherman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.