Circana vs Euromonitor:Which is searched more?
In August 2026, Circana had more branded searches than Euromonitor among retail analytics platforms worldwide. Circana was estimated to have 27.1K branded searches compared to Euromonitor’s 22.2K, and held a 7.9% Share of Search versus Euromonitor’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Circana or Euromonitor?
Compare the firms that track retail and shopper data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Circana, Euromonitor. The figures are in the table below the chart.
View monthly share of search table
| Month | Circana | Euromonitor |
|---|---|---|
| Oct 2025 | 8.2% | 8.2% |
| Nov 2025 | 7.3% | 8.9% |
| Dec 2025 | 7.9% | 6.5% |
| Jan 2026 | 6.9% | 6.9% |
| Feb 2026 | 7.8% | 7.8% |
| Mar 2026 | 8.7% | 8.7% |
| Apr 2026 | 7.4% | 7.4% |
| May 2026 | 7.5% | 6.1% |
| Jun 2026 | 7.9% | 6.5% |
| Jul 2026 | 8% | 5.4% |
| Aug 2026 | 7.9% | 6.5% |
| Sep 2026 | — | — |
How has the Circana and Euromonitor comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Circana took it in December 2025.
- Across the 11 months ending August 2026, Circana’s estimated Share of Search among retail analytics platforms worldwide moved from 8.2% to 7.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among retail analytics platforms worldwide moved from 8.2% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for retail analytics platforms worldwide in August 2026?
2 changes
In August 2026, Euromonitor gained estimated Share of Search among retail analytics platforms worldwide, from 5.4% to 6.5%.
Estimated monthly branded searches for Circana worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Circana’s and Euromonitor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Circana
1 branded search term
- circana
Euromonitor
1 branded search term
- euromonitor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.