Chicago Metallic vs USA Pan:Which is more popular by branded search?
In August 2026, USA Pan had more branded searches than Chicago Metallic among bakeware brands worldwide. USA Pan was estimated to have 9.9K branded searches compared to Chicago Metallic’s 2.4K, and held a 0.64% Share of Search versus Chicago Metallic’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicago Metallic or USA Pan?
Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for USA Pan, Chicago Metallic. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Pyrex | Wiltshire | USA Pan | Baker's Secret | Chicago Metallic |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 9.3% | 5.1% | 0.68% | 0.11% | 0.16% |
| Nov 2025 | 88.2% | 7.9% | 2.9% | 0.71% | 0.09% | 0.11% |
| Dec 2025 | 88.1% | 7.9% | 2.9% | 0.87% | 0.11% | 0.14% |
| Jan 2026 | 82.8% | 11.1% | 5% | 0.82% | 0.13% | 0.16% |
| Feb 2026 | 81.8% | 11.1% | 6.1% | 0.81% | 0.11% | 0.19% |
| Mar 2026 | 80.7% | 10.9% | 7.3% | 0.8% | 0.13% | 0.19% |
| Apr 2026 | 81.9% | 11.1% | 6.1% | 0.66% | 0.13% | 0.16% |
| May 2026 | 80.8% | 10.9% | 7.3% | 0.66% | 0.16% | 0.16% |
| Jun 2026 | 82% | 11.1% | 6.1% | 0.54% | 0.13% | 0.16% |
| Jul 2026 | 81.9% | 11.1% | 6.1% | 0.66% | 0.13% | 0.16% |
| Aug 2026 | 78.9% | 13% | 7.1% | 0.64% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chicago Metallic and USA Pan comparison changed over the last 12 months?
3 findings
- USA Pan was ahead of Chicago Metallic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicago Metallic’s estimated Share of Search among bakeware brands worldwide held steady at 0.16%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, USA Pan’s estimated Share of Search among bakeware brands worldwide moved from 0.68% to 0.64%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for bakeware brands worldwide in August 2026?
2 changes
In August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.
Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chicago Metallic’s and USA Pan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicago Metallic
1 branded search term
- chicago metallic
USA Pan
1 branded search term
- usa pan

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