Casamigos vs Dos Hombres:Which is more popular?
In September 2026, Casamigos and Dos Hombres were level in searches among mezcal brands worldwide, with an estimated 5.4K branded searches each, at 7.4% of the total each. When we asked ChatGPT and Google AI Overviews about mezcal brands, neither Casamigos nor Dos Hombres appeared in any of the five answers.
Who do people search for more?
Casamigos and Dos Hombres are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Casamigos vs Dos Hombres and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Casamigos nor Dos Hombres showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Casamigos or Dos Hombres more popular in search?
This chart shows how often people search Google for Casamigos and Dos Hombres by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Casamigos, Dos Hombres. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Casamigos and Dos Hombres comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Casamigos took it in May 2026.
- Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide moved from 8.3% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Dos Hombres’ share of searches among mezcal brands worldwide moved from 8.3% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, Casamigos lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
In September 2026, Dos Hombres lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Casamigos’ and Dos Hombres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Casamigos
1 branded search term
- casamigos mezcal
Dos Hombres
1 branded search term
- dos hombres mezcal
Other head-to-heads among mezcal brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.