Del Maguey vs Ilegal:Which is more popular?
In September 2026, Ilegal had more branded searches than Del Maguey among mezcal brands worldwide. Ilegal had about 9,900 branded searches, while Del Maguey had 5,800. Ilegal made up 13.6% of all mezcal brand searches we track, and Del Maguey accounted for 8%. When we asked ChatGPT and Google AI Overviews about mezcal brands, Del Maguey appeared in all five answers and Ilegal in three. Del Maguey was mentioned before Ilegal in every answer.
Who do people search for more?
Ilegal, about 71% more searches than Del Maguey
Who does AI mention more?
Del Maguey, mentioned in every answer we collected
Who does AI recommend more?
Del Maguey, named ahead of Ilegal in every answer
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Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Del Maguey appeared in all five answers. Ilegal was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Del Maguey was listed before Ilegal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Del Maguey or Ilegal more popular in search?
This chart shows how often people search Google for Del Maguey and Ilegal by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ilegal, Del Maguey. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Del Maguey and Ilegal comparison changed over the last 12 months?
3 findings
- Ilegal was ahead of Del Maguey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 5.8K.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Del Maguey’s and Ilegal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Del Maguey
2 branded search terms
- del maguey
- del maguey vida
Ilegal
1 branded search term
- ilegal mezcal
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