Mezcal brands:Which are most popular?
In September 2026, 400 Conejos was the most searched mezcal brand worldwide, accounting for 37.2% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Del Maguey showed up in every answer. Del Maguey was recommended most often, coming first in every response.
400 ConejosShare of searches 37.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
IlegalShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MontelobosShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Del MagueyShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CasamigosShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow mezcal brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mezcal brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Del Maguey appeared every time. Del Maguey was recommended most often, coming first in every answer. Montelobos was second, and Bozal was third. Casamigos, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which mezcal brands do people search for most?
This chart shows how often people search Google for each mezcal brand by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for 400 Conejos, Ilegal, Montelobos, Del Maguey, Casamigos, Dos Hombres, Madre, Bozal, Mezcal Unión. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.2% | 27.1K | 0% | +1.5 points | |
| 2, held 2nd | 13.6% | 9.9K | 0% | +0.6 points | |
| 3, moved from 5th to 3rd | 9.1% | 6.6K | 0% | +0.4 pointsmoved from 5th to 3rd | |
| 4, moved from 6th to 4th | 8% | 5.8K | -10.8% | -0.6 pointsmoved from 6th to 4th | |
| 5, moved from 3rd to 5th | 7.4% | 5.4K | -18.2% | -1.3 pointsmoved from 3rd to 5th | |
| 6, moved from 4th to 6th | 7.4% | 5.4K | -18.2% | -1.3 pointsmoved from 4th to 6th | |
| 7, held 7th | 7.4% | 5.4K | 0% | +0.3 points | |
| 8, held 8th | 6% | 4.4K | 0% | +0.2 points | |
| 9, held 9th | 4% | 2.9K | 0% | +0.2 points |
37.2%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Ilegal13.6%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.1%
Moved from 5th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
8%
Moved from 6th to 4th. 5.8K estimated branded searches, -10.8% vs prior month. Share -0.6 points.
7.4%
Moved from 3rd to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
7.4%
Moved from 4th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
7.
Madre7.4%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Bozal6%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
4%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among mezcal brands worldwide?
9 brands
In September 2026, 400 Conejos was the most searched among mezcal brands worldwide, with an estimated 27.1K branded searches, 37.2% of all searches for the nine we track. Ilegal is in 2nd place, 23.6 percentage points behind at 13.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 400 Conejos | 34% → 37.2% | 37.2%Sep 2026 | 30.3%Jun 2026 | 1st |
| Ilegal | 15.2% → 13.6% | 24%Dec 2025 | 12.6%Nov 2025 | 2nd |
| Montelobos | 10.2% → 9.1% | 10.2%Oct 2025 | 7.2%Dec 2025 | 3rd |
| Del Maguey | 7.3% → 8% | 9.1%Jul 2026 | 5.8%Dec 2025 | 6th → 4th |
| Casamigos | 8.3% → 7.4% | 10%May 2026 | 6.9%Nov 2025 | 4th → 5th |
| Dos Hombres | 8.3% → 7.4% | 16.6%Feb 2026 | 7.2%Dec 2025 | 5th → 6th |
| Madre | 6.8% → 7.4% | 7.6%Jul 2026 | 4.8%Dec 2025 | 7th |
| Bozal | 5.5% → 6% | 6.7%May 2026 | 3.9%Dec 2025 | 8th |
| Mezcal Unión | 4.5% → 4% | 4.5%Oct 2025 | 3.5%Apr 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide increased from 34% to 37.2%.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide decreased from 15.2% to 13.6%.
- Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide decreased from 10.2% to 9.1%.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide increased from 7.3% to 8%.
- Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide decreased from 8.3% to 7.4%.
- Across the 12 months ending September 2026, Dos Hombres’ share of searches among mezcal brands worldwide decreased from 8.3% to 7.4%.
- Across the 12 months ending September 2026, Madre’s share of searches among mezcal brands worldwide increased from 6.8% to 7.4%.
- Across the 12 months ending September 2026, Bozal’s share of searches among mezcal brands worldwide increased from 5.5% to 6%.
- Across the 12 months ending September 2026, Mezcal Unión’s share of searches among mezcal brands worldwide decreased from 4.5% to 4%.
- Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide peaked at 37.2% in September 2026 and was lowest at 30.3% in June 2026.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide peaked at 24% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide peaked at 10.2% in October 2025 and was lowest at 7.2% in December 2025.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide peaked at 9.1% in July 2026 and was lowest at 5.8% in December 2025.
- Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide peaked at 10% in May 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending September 2026, Dos Hombres’ share of searches among mezcal brands worldwide peaked at 16.6% in February 2026 and was lowest at 7.2% in December 2025.
- Across the 12 months ending September 2026, Madre’s share of searches among mezcal brands worldwide peaked at 7.6% in July 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Bozal’s share of searches among mezcal brands worldwide peaked at 6.7% in May 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Mezcal Unión’s share of searches among mezcal brands worldwide peaked at 4.5% in October 2025 and was lowest at 3.5% in April 2026.
- Across the 12 months ending September 2026, Del Maguey rose from 6th to 4th among mezcal brands worldwide.
- Across the 12 months ending September 2026, Casamigos fell from 4th to 5th among mezcal brands worldwide.
- Across the 12 months ending September 2026, Dos Hombres fell from 5th to 6th among mezcal brands worldwide.
How did search popularity change for mezcal brands worldwide in September 2026?
7 changes
In September 2026, 400 Conejos gained share of searches among mezcal brands worldwide, from 35.7% to 37.2%.
In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
In September 2026, Casamigos lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
In September 2026, Dos Hombres lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%.
In September 2026, Montelobos rose from 5th to 3rd among mezcal brands worldwide.
Estimated monthly branded searches for Mezcal Unión worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Compare popularity between leading brands
- 400 Conejos vs Ilegal: compare popularity
- 400 Conejos vs Montelobos: compare popularity
- 400 Conejos vs Del Maguey: compare popularity
- 400 Conejos vs Casamigos: compare popularity
- Ilegal vs Montelobos: compare popularity
- Ilegal vs Del Maguey: compare popularity
- Ilegal vs Casamigos: compare popularity
- Montelobos vs Del Maguey: compare popularity
- Montelobos vs Casamigos: compare popularity
- Del Maguey vs Casamigos: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.