Del Maguey vs Ilegal:Which is searched more?
In September 2026, Ilegal had more branded searches than Del Maguey among mezcal brands worldwide. Ilegal had about 9,900 branded searches, while Del Maguey had 5,800. Ilegal made up 13.6% of all mezcal brand searches we track, and Del Maguey accounted for 8%. These are worldwide searches for English-language branded terms.
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Is Del Maguey or Ilegal more popular in search?
Compare the mezcal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ilegal, Del Maguey. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Del Maguey and Ilegal comparison changed over the last 12 months?
3 findings
- Ilegal was ahead of Del Maguey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 5.8K.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Del Maguey’s and Ilegal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Del Maguey
2 branded search terms
- del maguey
- del maguey vida
Ilegal
1 branded search term
- ilegal mezcal
Other head-to-heads among mezcal brands
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