400 Conejos vs Ilegal:Which is more popular?
In September 2026, 400 Conejos had more branded searches than Ilegal among mezcal brands worldwide. 400 Conejos had about 27,100 branded searches, while Ilegal had 9,900. 400 Conejos made up 37.2% of all mezcal brand searches we track, and Ilegal accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about mezcal brands, Ilegal appeared in three of the five answers and 400 Conejos in two. Ilegal was mentioned before 400 Conejos in two out of three answers that named either.
Who do people search for more?
400 Conejos, about 3 searches for every 1 for Ilegal
Who does AI mention more?
Ilegal, mentioned in 3 of 5 answers, 400 Conejos in 2
Who does AI recommend more?
Ilegal, named ahead of 400 Conejos in 2 of 3 answers
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Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ilegal was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. 400 Conejos was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ilegal was listed before 400 Conejos in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is 400 Conejos or Ilegal more popular in search?
This chart shows how often people search Google for 400 Conejos and Ilegal by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for 400 Conejos, Ilegal. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the 400 Conejos and Ilegal comparison changed over the last 12 months?
3 findings
- 400 Conejos was ahead of Ilegal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide moved from 34% to 37.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, 400 Conejos gained share of searches among mezcal brands worldwide, from 35.7% to 37.2%.
In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 400 Conejos’ and Ilegal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
400 Conejos
1 branded search term
- 400 conejos
Ilegal
1 branded search term
- ilegal mezcal
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