Del Maguey vs Montelobos:Which is more popular?
In September 2026, Montelobos had more branded searches than Del Maguey among mezcal brands worldwide. Montelobos had about 6,600 branded searches, while Del Maguey had 5,800. Montelobos made up 9.1% of all mezcal brand searches we track, and Del Maguey accounted for 8%. When we asked ChatGPT and Google AI Overviews about mezcal brands, Del Maguey appeared in all five answers and Montelobos in four. Del Maguey was mentioned before Montelobos in every answer.
Who do people search for more?
Montelobos, about 14% more searches than Del Maguey
Who does AI mention more?
Del Maguey, mentioned in every answer we collected
Who does AI recommend more?
Del Maguey, named ahead of Montelobos in every answer
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Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Del Maguey appeared in all five answers. Montelobos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Del Maguey was listed before Montelobos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Del Maguey or Montelobos more popular in search?
This chart shows how often people search Google for Del Maguey and Montelobos by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Montelobos, Del Maguey. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Del Maguey and Montelobos comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Del Maguey took it in February 2026, Montelobos took it in March 2026.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 5.8K.
- Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%.
In September 2026, Montelobos rose from 5th to 3rd among mezcal brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Del Maguey’s and Montelobos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Del Maguey
2 branded search terms
- del maguey
- del maguey vida
Montelobos
1 branded search term
- montelobos
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