400 Conejos vs Ilegal:Which is searched more?
In September 2026, 400 Conejos had more branded searches than Ilegal among mezcal brands worldwide. 400 Conejos had about 27,100 branded searches, while Ilegal had 9,900. 400 Conejos made up 37.2% of all mezcal brand searches we track, and Ilegal accounted for 13.6%. These are worldwide searches for English-language branded terms.
Follow 400 Conejos vs Ilegal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is 400 Conejos or Ilegal more popular in search?
Compare the mezcal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for 400 Conejos, Ilegal. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the 400 Conejos and Ilegal comparison changed over the last 12 months?
3 findings
- 400 Conejos was ahead of Ilegal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide moved from 34% to 37.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, 400 Conejos gained share of searches among mezcal brands worldwide, from 35.7% to 37.2%.
In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 400 Conejos’ and Ilegal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
400 Conejos
1 branded search term
- 400 conejos
Ilegal
1 branded search term
- ilegal mezcal
Other head-to-heads among mezcal brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.