Bozal vs Casamigos:Which is more popular?
In September 2026, Casamigos had more branded searches than Bozal among mezcal brands worldwide. Casamigos had about 5,400 branded searches, while Bozal had 4,400. Casamigos made up 7.4% of all mezcal brand searches we track, and Bozal accounted for 6%. When we asked ChatGPT and Google AI Overviews about mezcal brands, Bozal appeared in two of the five answers and Casamigos in none.
Who do people search for more?
Casamigos, about 23% more searches than Bozal
Who does AI mention more?
Bozal, mentioned in 2 of 5 answers, Casamigos in 0
Who does AI recommend more?
Bozal, the only one of the two named
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Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bozal was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Casamigos did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Bozal or Casamigos more popular in search?
This chart shows how often people search Google for Bozal and Casamigos by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Casamigos, Bozal. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Bozal and Casamigos comparison changed over the last 12 months?
3 findings
- Casamigos was ahead of Bozal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bozal’s share of searches among mezcal brands worldwide moved from 5.5% to 6%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide moved from 8.3% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for mezcal brands worldwide in September 2026?
1 change
In September 2026, Casamigos lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bozal’s and Casamigos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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