Brandwave

Boral vs USG Sheetrock:Which is more popular?

In September 2026, Boral had more branded searches than USG Sheetrock among plasterboard brands worldwide. Boral had about 33,100 branded searches, while USG Sheetrock had 1,600. Boral made up 9% of all plasterboard brand searches we track, and USG Sheetrock accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about plasterboard brands, USG Sheetrock appeared in three of the five answers and Boral in none.

Among plasterboard brands worldwide in September 2026

Who do people search for more?

Boral, about 21 searches for every 1 for USG Sheetrock

Boral 33.1K searchesUSG Sheetrock 1.6K searches

Who does AI mention more?

USG Sheetrock, mentioned in 3 of 5 answers, Boral in 0

USG Sheetrock in 3 of 5Boral in 0 of 5

Who does AI recommend more?

USG Sheetrock, the only one of the two named

USG Sheetrock first in 2Boral never named

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Top plasterboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USG Sheetrock was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boral did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. USG Sheetrock1st
  2. Knauf Insulation2nd
  3. CSR–
  4. James Hardie–
  5. Boral–
  6. GIB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USG Sheetrock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knauf Insulation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CSR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • James Hardie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GIB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plasterboard brands

5 answers

  • Asked ChatGPT

    “Which plasterboard brand should I buy?”

    1. 1USG Sheetrock

  • Asked ChatGPT

    “What are the best plasterboard brands?”

    1. 1USG Sheetrock
    2. 2Knauf Insulation

  • Asked ChatGPT

    “What's the best plasterboard brand for wall lining projects?”

    1. 1USG Sheetrock
    2. 2Knauf Insulation

  • Searched Google, AI Overview

    “drywall sheet sizes”

    1. Searched Google, AI Overview

      “plasterboard for walls”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Boral or USG Sheetrock more popular in search?

      This chart shows how often people search Google for Boral and USG Sheetrock by name. Each line represents a brand's share of searches for all six plasterboard brands we track, month by month, from English-language searches worldwide.

      Boral and USG Sheetrock among plasterboard brands worldwide, by month

      Share of searches by month for Boral, USG Sheetrock. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCSRJames HardieKnauf InsulationBoralGIBUSG Sheetrock
      Oct 202567.9%13.7%9.7%7.5%0.99%0.29%
      Nov 202569%11.3%9.8%7.6%1.9%0.37%
      Dec 202572.6%8%8.4%8%2%1.1%
      Jan 202670.2%9.5%10%7.7%1%1.5%
      Feb 202665.1%13.1%11.4%8.8%1.2%0.5%
      Mar 202667.8%13.6%9.7%7.5%0.99%0.43%
      Apr 202669.5%11.4%9.9%7.6%1%0.44%
      May 202666.6%13.4%9.6%9%0.97%0.51%
      Jun 202664.7%15.9%9.3%8.7%0.95%0.42%
      Jul 202666.6%13.4%9.6%9%0.97%0.43%
      Aug 202666.6%13.4%9.6%9%0.97%0.43%
      Sep 202666.7%13.4%9.5%9%0.98%0.43%

      How has the Boral and USG Sheetrock comparison changed over the last 12 months?

      3 findings
      • Boral was ahead of USG Sheetrock in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Boral’s share of searches among plasterboard brands worldwide moved from 7.5% to 9%, and its estimated monthly branded searches held steady at 33.1K.
      • Across the 12 months ending September 2026, USG Sheetrock’s share of searches among plasterboard brands worldwide moved from 0.29% to 0.43%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

      How did search popularity change for plasterboard brands worldwide in September 2026?

      1 change

      1. Estimated monthly branded searches for USG Sheetrock worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Boral’s and USG Sheetrock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Boral

      1 branded search term

      • boral

      USG Sheetrock

      1 branded search term

      • usg sheetrock

      How the Brand Demand Index is measured

      Other head-to-heads among plasterboard brands

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