Boral vs CSR:Which is more popular?
In September 2026, CSR had more branded searches than Boral among plasterboard brands worldwide. CSR had about 246,000 branded searches, while Boral had 33,100. CSR made up 66.7% of all plasterboard brand searches we track, and Boral accounted for 9%. When we asked ChatGPT and Google AI Overviews about plasterboard brands, neither Boral nor CSR appeared in any of the five answers.
Who do people search for more?
CSR, about 7 searches for every 1 for Boral
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top plasterboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Boral nor CSR showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- USG Sheetrock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knauf Insulation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CSR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Hardie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GIB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plasterboard brands
5 answers
Asked ChatGPT
“Which plasterboard brand should I buy?”
Asked ChatGPT
“What are the best plasterboard brands?”
Asked ChatGPT
“What's the best plasterboard brand for wall lining projects?”
Searched Google, AI Overview
“drywall sheet sizes”
Searched Google, AI Overview
“plasterboard for walls”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Boral or CSR more popular in search?
This chart shows how often people search Google for Boral and CSR by name. Each line represents a brand's share of searches for all six plasterboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CSR, Boral. The figures are in the table below the chart.
View monthly share of searches table
| Month | CSR | James Hardie | Knauf Insulation | Boral | GIB | USG Sheetrock |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 13.7% | 9.7% | 7.5% | 0.99% | 0.29% |
| Nov 2025 | 69% | 11.3% | 9.8% | 7.6% | 1.9% | 0.37% |
| Dec 2025 | 72.6% | 8% | 8.4% | 8% | 2% | 1.1% |
| Jan 2026 | 70.2% | 9.5% | 10% | 7.7% | 1% | 1.5% |
| Feb 2026 | 65.1% | 13.1% | 11.4% | 8.8% | 1.2% | 0.5% |
| Mar 2026 | 67.8% | 13.6% | 9.7% | 7.5% | 0.99% | 0.43% |
| Apr 2026 | 69.5% | 11.4% | 9.9% | 7.6% | 1% | 0.44% |
| May 2026 | 66.6% | 13.4% | 9.6% | 9% | 0.97% | 0.51% |
| Jun 2026 | 64.7% | 15.9% | 9.3% | 8.7% | 0.95% | 0.42% |
| Jul 2026 | 66.6% | 13.4% | 9.6% | 9% | 0.97% | 0.43% |
| Aug 2026 | 66.6% | 13.4% | 9.6% | 9% | 0.97% | 0.43% |
| Sep 2026 | 66.7% | 13.4% | 9.5% | 9% | 0.98% | 0.43% |
How has the Boral and CSR comparison changed over the last 12 months?
3 findings
- CSR was ahead of Boral in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boral’s share of searches among plasterboard brands worldwide moved from 7.5% to 9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, CSR’s share of searches among plasterboard brands worldwide moved from 67.9% to 66.7%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for plasterboard brands worldwide in September 2026?
1 change
Estimated monthly branded searches for CSR worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boral’s and CSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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