Brandwave

How popular isUSG Sheetrock?

In September 2026, people searched for USG Sheetrock by name about 1,600 times worldwide, a 23.1% increase from the previous year. These searches made up 0.43% of all global plasterboard brand searches, placing USG Sheetrock sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about plasterboard brands, USG Sheetrock appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

USG Sheetrock is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. CSRShare of searches 66.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. James HardieShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Knauf InsulationShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. BoralShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. USG SheetrockShare of searches 0.43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top plasterboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USG Sheetrock was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. USG Sheetrock is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. USG Sheetrock1st
  2. Knauf Insulation2nd
  3. CSR–
  4. James Hardie–
  5. Boral–
  6. GIB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USG Sheetrock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knauf Insulation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CSR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • James Hardie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GIB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plasterboard brands

5 answers

  • Asked ChatGPT

    “Which plasterboard brand should I buy?”

    1. 1USG Sheetrock

  • Asked ChatGPT

    “What are the best plasterboard brands?”

    1. 1USG Sheetrock
    2. 2Knauf Insulation

  • Asked ChatGPT

    “What's the best plasterboard brand for wall lining projects?”

    1. 1USG Sheetrock
    2. 2Knauf Insulation

  • Searched Google, AI Overview

    “drywall sheet sizes”

    1. Searched Google, AI Overview

      “plasterboard for walls”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which plasterboard brands compete with USG Sheetrock?

      USG Sheetrock against plasterboard brands worldwide, by month

      Share of searches by month for CSR, James Hardie, Knauf Insulation, Boral, USG Sheetrock. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCSRJames HardieKnauf InsulationBoralGIBUSG Sheetrock
      Oct 202567.9%13.7%9.7%7.5%0.99%0.29%
      Nov 202569%11.3%9.8%7.6%1.9%0.37%
      Dec 202572.6%8%8.4%8%2%1.1%
      Jan 202670.2%9.5%10%7.7%1%1.5%
      Feb 202665.1%13.1%11.4%8.8%1.2%0.5%
      Mar 202667.8%13.6%9.7%7.5%0.99%0.43%
      Apr 202669.5%11.4%9.9%7.6%1%0.44%
      May 202666.6%13.4%9.6%9%0.97%0.51%
      Jun 202664.7%15.9%9.3%8.7%0.95%0.42%
      Jul 202666.6%13.4%9.6%9%0.97%0.43%
      Aug 202666.6%13.4%9.6%9%0.97%0.43%
      Sep 202666.7%13.4%9.5%9%0.98%0.43%

      1. 1.CSR

        66.7%

        Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

      2. 2.James Hardie

        13.4%

        Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

      3. 3.Knauf Insulation

        9.5%

        Held 3rd. 35K estimated branded searches, -1.4% vs prior month. Share -0.1 points.

      4. 4.Boral

        9%

        Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

      5. 5.GIB

        0.98%

        Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.USG Sheetrock

        0.43%

        Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between USG Sheetrock and its closest rivals

      Every comparison with USG Sheetrock

      5 comparisons

      How has branded search demand for USG Sheetrock changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for USG Sheetrock worldwide rose from 1.3K to 1.6K.
      • Across the 12 months ending September 2026, USG Sheetrock’s share of searches among plasterboard brands worldwide peaked at 1.5% in January 2026 and was lowest at 0.29% in October 2025.

      How did search popularity change for plasterboard brands worldwide in September 2026?

      5 changes

      1. Estimated monthly branded searches for USG Sheetrock worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

      2. Estimated monthly branded searches for Knauf Insulation worldwide fell 18.4% over 12 measured months, from 42.9K to 35K in September 2026.

      3. Estimated monthly branded searches for CSR worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

      4. Estimated monthly branded searches for GIB worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

      5. Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

      How are USG Sheetrock’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using USG Sheetrock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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