Brandwave

Boll & Branch vs Slumberdown:Which is more popular?

In September 2026, Boll & Branch had more branded searches than Slumberdown among duvet brands worldwide. Boll & Branch had about 122,000 branded searches, while Slumberdown had 7,200. Boll & Branch made up 13.1% of all duvet brand searches we track, and Slumberdown accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about duvet brands, Boll & Branch appeared in three of the four answers and Slumberdown in none.

Among duvet brands worldwide in September 2026

Who do people search for more?

Boll & Branch, about 17 searches for every 1 for Slumberdown

Boll & Branch 122K searchesSlumberdown 7.2K searches

Who does AI mention more?

Boll & Branch, mentioned in 3 of 4 answers, Slumberdown in 0

Boll & Branch in 3 of 4Slumberdown in 0 of 4

Who does AI recommend more?

Boll & Branch, the only one of the two named

Boll & Branch first in 3Slumberdown never named

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Top duvet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Boll & Branch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Slumberdown did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brooklinen1st
  2. Boll & Branch2nd
  3. Quince3rd
  4. The Company Store3rd
  5. Parachute5th
  6. Silentnight–
  7. Emma Sleep–
  8. Slumberdown–
  9. Simba–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boll & Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Company Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parachute2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silentnight0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Slumberdown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about duvet brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Boll & Branch or Slumberdown more popular in search?

This chart shows how often people search Google for Boll & Branch and Slumberdown by name. Each line represents a brand's share of searches for all nine duvet brands we track, month by month, from English-language searches worldwide.

Boll & Branch and Slumberdown among duvet brands worldwide, by month

Share of searches by month for Boll & Branch, Slumberdown. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenBoll & BranchThe Company StoreSilentnightEmma SleepSlumberdownSimbaParachute
Oct 202532.3%16.2%12.3%13.2%16.2%7.7%0.95%0.97%0.09%
Nov 202524.1%17.4%12.7%11.7%26%6.7%0.57%0.7%0.07%
Dec 202521.4%8.5%7.9%7%51.7%2.7%0.36%0.34%0.05%
Jan 202634.8%14.4%11%11.8%17.6%8.3%0.95%1.1%0.08%
Feb 202637.6%15.7%11.7%12.9%12.9%7.5%0.8%0.94%0.07%
Mar 202638%16.1%14.3%13.1%10.8%6.3%0.64%0.79%0.07%
Apr 202640.5%17.3%12.9%11.6%9.5%6.8%0.58%0.85%0.06%
May 202641%17.6%13.3%11.7%9.6%5.7%0.51%0.57%0.08%
Jun 202639.2%16.8%14.9%13.7%7.5%6.7%0.45%0.67%0.06%
Jul 202638.5%16.5%14.9%13.4%9%6.6%0.51%0.54%0.07%
Aug 202643.5%15.2%11.5%12.4%8.3%7.7%0.64%0.61%0.08%
Sep 202642.2%17.8%13.1%11.8%8%5.6%0.78%0.58%0.08%

How has the Boll & Branch and Slumberdown comparison changed over the last 12 months?

3 findings
  • Boll & Branch was ahead of Slumberdown in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boll & Branch’s share of searches among duvet brands worldwide moved from 12.3% to 13.1%, and its estimated monthly branded searches moved from 103K to 122K.
  • Across the 12 months ending September 2026, Slumberdown’s share of searches among duvet brands worldwide moved from 0.95% to 0.78%, and its estimated monthly branded searches moved from 7.9K to 7.2K.

How did search popularity change for duvet brands worldwide in September 2026?

1 change

  1. In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Boll & Branch’s and Slumberdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boll & Branch

2 branded search terms

  • boll & branch
  • boll and branch

Slumberdown

3 branded search terms

  • slumberdown
  • slumberdown duvet
  • slumberdown pillow

How the Brand Demand Index is measured

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