Blackhawk Network vs Giftbit:Which is more popular?
In September 2026, Blackhawk Network had more branded searches than Giftbit among gift card platforms worldwide. Blackhawk Network had about 18,100 branded searches, while Giftbit had 2,400. Blackhawk Network made up 11.7% of all gift card platform searches we track, and Giftbit accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about gift card platforms, Giftbit appeared in two of the five answers and Blackhawk Network in none.
Who do people search for more?
Blackhawk Network, about 8 searches for every 1 for Giftbit
Who does AI mention more?
Giftbit, mentioned in 2 of 5 answers, Blackhawk Network in 0
Who does AI recommend more?
Giftbit, the only one of the two named
Follow Blackhawk Network vs Giftbit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gift card platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giftbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackhawk Network did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tremendous1st
Giftogram2nd
Giftcards.com3rd- Giftbit4th
GiftFly5th
PerfectGift6th
CardCash7th- Blackhawk Network–
Tango–
Raise–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tremendous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CardCash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giftcards.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PerfectGift2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Giftogram2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giftbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GiftFly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackhawk Network0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Raise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift card platforms
5 answers
Asked ChatGPT
“Which gift card platform should I use?”
Asked ChatGPT
“What are the best gift card platforms?”
Asked ChatGPT
“What's the best gift card platform for business gift cards?”
Searched Google, AI Overview
“gift card platform”
Searched Google, AI Overview
“digital gift card platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blackhawk Network or Giftbit more popular in search?
This chart shows how often people search Google for Blackhawk Network and Giftbit by name. Each line represents a brand's share of searches for all ten gift card platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackhawk Network, Giftbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | CardCash | Giftcards.com | Blackhawk Network | Tremendous | PerfectGift | Tango | Giftogram | Raise | Giftbit | GiftFly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 11.6% | 14.2% | 5.8% | 6.3% | 7.8% | 7.8% | 6.3% | 1.2% | 0.21% |
| Nov 2025 | 39.5% | 11.9% | 11.8% | 5.1% | 7.9% | 6.5% | 6.5% | 9.7% | 1% | 0.26% |
| Dec 2025 | 36.8% | 13.6% | 9.1% | 3.7% | 9.1% | 4% | 9.1% | 13.5% | 0.97% | 0.2% |
| Jan 2026 | 47.7% | 11.8% | 9.6% | 4.1% | 6.4% | 4.3% | 5.2% | 9.6% | 1% | 0.14% |
| Feb 2026 | 45.1% | 11% | 11% | 5.8% | 7.4% | 7.4% | 6% | 4.9% | 1.2% | 0.16% |
| Mar 2026 | 42.7% | 10.5% | 12.8% | 6.8% | 7% | 7% | 7% | 4.7% | 1.4% | 0.18% |
| Apr 2026 | 42.8% | 12.8% | 10.5% | 7.2% | 7% | 7% | 7% | 3.8% | 1.7% | 0.15% |
| May 2026 | 37.1% | 16.6% | 11.1% | 7.7% | 9.1% | 7.4% | 6.1% | 3.3% | 1.5% | 0.16% |
| Jun 2026 | 38% | 17% | 11.4% | 7.4% | 9.3% | 6.2% | 6.2% | 2.8% | 1.5% | 0.13% |
| Jul 2026 | 42.9% | 15.7% | 10.5% | 7.3% | 7% | 7% | 5.7% | 2.6% | 1.1% | 0.12% |
| Aug 2026 | 39.4% | 14.5% | 11.8% | 8.1% | 7.9% | 7.9% | 6.4% | 2.3% | 1.6% | 0.14% |
| Sep 2026 | 39.1% | 14.4% | 11.7% | 9.2% | 7.8% | 7.8% | 6.4% | 1.9% | 1.6% | 0.14% |
How has the Blackhawk Network and Giftbit comparison changed over the last 12 months?
3 findings
- Blackhawk Network was ahead of Giftbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackhawk Network’s share of searches among gift card platforms worldwide moved from 14.2% to 11.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Giftbit’s share of searches among gift card platforms worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for gift card platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Giftbit worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for Blackhawk Network worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackhawk Network’s and Giftbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackhawk Network
1 branded search term
- blackhawk network
Giftbit
1 branded search term
- giftbit
Other head-to-heads among gift card platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.