Brandwave

Blackbaud Grantmaking vs Givebutter:Which is more popular?

In September 2026, Givebutter had more branded searches than Blackbaud Grantmaking among donor CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Blackbaud Grantmaking had 170. Givebutter made up 64.6% of all donor CRM platform searches we track, and Blackbaud Grantmaking accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about donor CRM platforms, Givebutter appeared in three of the five answers and Blackbaud Grantmaking in one. Givebutter was mentioned before Blackbaud Grantmaking in every answer that named either.

Among donor CRM platforms worldwide in September 2026

Who do people search for more?

Givebutter, about 356 searches for every 1 for Blackbaud Grantmaking

Givebutter 60.5K searchesBlackbaud Grantmaking 170 searches

Who does AI mention more?

Givebutter, mentioned in 3 of 5 answers, Blackbaud Grantmaking in 1

Givebutter in 3 of 5Blackbaud Grantmaking in 1 of 5

Who does AI recommend more?

Givebutter, named ahead of Blackbaud Grantmaking in 3 of 3 answers

Givebutter first in 3Blackbaud Grantmaking never first

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Top donor CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Givebutter was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Blackbaud Grantmaking was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Givebutter was listed before Blackbaud Grantmaking in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomerang1st
  2. Little Green Light2nd
  3. DonorPerfect3rd
  4. Salesforce Nonprofit Cloud4th
  5. Neon CRM5th
  6. Givebutter6th
  7. Virtuous7th
  8. Blackbaud Grantmaking8th
  9. Kindful–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DonorPerfect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Givebutter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackbaud Grantmaking1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about donor CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Blackbaud Grantmaking or Givebutter more popular in search?

This chart shows how often people search Google for Blackbaud Grantmaking and Givebutter by name. Each line represents a brand's share of searches for all nine donor CRM platforms we track, month by month, from English-language searches worldwide.

Blackbaud Grantmaking and Givebutter among donor CRM platforms worldwide, by month

Share of searches by month for Givebutter, Blackbaud Grantmaking. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterLittle Green LightDonorPerfectKindfulNeon CRMBloomerangSalesforce Nonprofit CloudVirtuousBlackbaud Grantmaking
Oct 202563.1%12.6%6.9%5.6%4.6%2%3.5%1.4%0.33%
Nov 202560%14.7%6.6%6.6%5.3%1.9%3.4%1.2%0.32%
Dec 202558.5%14.3%7.8%7.8%5.2%2.2%2.7%1.2%0.31%
Jan 202656%16.7%7.5%7.5%5%2.7%3.3%1.1%0.29%
Feb 202659.6%14.6%6.5%6.5%5.3%2.9%3.1%1.2%0.25%
Mar 202663.6%12.7%5.7%5.7%4.6%3%3%1.4%0.27%
Apr 202663.9%12.8%5.7%5.7%4.7%2.5%3.1%1.4%0.22%
May 202660.2%14.7%6.6%5.4%5.4%2.9%3%1.6%0.26%
Jun 202659.9%14.6%6.5%5.3%5.3%3.5%3%1.6%0.25%
Jul 202655.9%16.7%7.5%5%6.1%4%3.2%1.4%0.23%
Aug 202660.4%14.8%6.6%5.4%5.4%3.5%2.5%1.2%0.26%
Sep 202664.6%12.9%5.8%4.7%4.7%3.8%2.2%1.1%0.18%

How has the Blackbaud Grantmaking and Givebutter comparison changed over the last 12 months?

3 findings

How did search popularity change for donor CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, Givebutter gained share of searches among donor CRM platforms worldwide, from 60.4% to 64.6%.

  2. Estimated monthly branded searches for Blackbaud Grantmaking worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackbaud Grantmaking’s and Givebutter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackbaud Grantmaking

1 branded search term

  • blackbaud grantmaking

Givebutter

1 branded search term

  • givebutter

How the Brand Demand Index is measured

Other head-to-heads among donor CRM platforms

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