BioGuard vs HTH:Which is more popular by branded search?
In August 2026, HTH had more branded searches than BioGuard among pool chemicals worldwide. HTH was estimated to have 390 branded searches compared to BioGuard’s 90, and held a 0.22% Share of Search versus BioGuard’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BioGuard or HTH?
Compare the pool chemicals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HTH, BioGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | Clorox | Swimfree | Zodiac | Hy-Clor | HTH | BioGuard |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Nov 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Dec 2025 | 94.9% | 2% | 0.7% | 2% | 0.15% | 0.18% |
| Jan 2026 | 95.6% | 2.1% | 0.58% | 1.4% | 0.15% | 0.15% |
| Feb 2026 | 95.1% | 2.5% | 0.7% | 1.3% | 0.18% | 0.12% |
| Mar 2026 | 95.5% | 2.5% | 0.75% | 0.93% | 0.19% | 0.08% |
| Apr 2026 | 95.5% | 2.5% | 0.93% | 0.75% | 0.23% | 0.1% |
| May 2026 | 94.8% | 3.1% | 1.1% | 0.57% | 0.34% | 0.12% |
| Jun 2026 | 93.7% | 3.7% | 1.4% | 0.57% | 0.5% | 0.12% |
| Jul 2026 | 93.3% | 4.6% | 1.1% | 0.57% | 0.41% | 0.08% |
| Aug 2026 | 94.9% | 3.1% | 0.92% | 0.75% | 0.22% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the BioGuard and HTH comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: BioGuard took it in December 2025, HTH took it in February 2026.
- Across the 11 months ending August 2026, BioGuard’s estimated Share of Search among pool chemicals worldwide moved from 0.1% to 0.05%, and its estimated monthly branded searches moved from 170 to 90.
- Across the 11 months ending August 2026, HTH’s estimated Share of Search among pool chemicals worldwide moved from 0.15% to 0.22%, and its estimated monthly branded searches moved from 260 to 390.
How did search popularity change for pool chemicals worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using BioGuard’s and HTH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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