Billo vs Social Cat:Which is more popular by branded search?
In August 2026, Social Cat had more branded searches than Billo among UGC production platforms worldwide. Social Cat was estimated to have 14.8K branded searches compared to Billo’s 5.7K, and held a 44.3% Share of Search versus Billo’s 17.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billo or Social Cat?
Compare the platforms that source customer and creator content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Cat, Billo. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Cat | Insense | Billo | Stack Influence | minisocial |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 5.8% | 8.6% | 13.3% | 5.2% |
| Nov 2025 | 62.5% | 5.1% | 9% | 18.6% | 4.7% |
| Dec 2025 | 59.9% | 4.2% | 18.3% | 14.6% | 3% |
| Jan 2026 | 72% | 6% | 9.8% | 9.6% | 2.6% |
| Feb 2026 | 63.1% | 8.5% | 12.8% | 12.5% | 3.1% |
| Mar 2026 | 53% | 13.5% | 15.5% | 12.9% | 5.2% |
| Apr 2026 | 52% | 14.9% | 15.2% | 12.6% | 5.2% |
| May 2026 | 51.8% | 12.4% | 14% | 15.5% | 6.4% |
| Jun 2026 | 50.3% | 13.3% | 15.3% | 15% | 6% |
| Jul 2026 | 46% | 17.6% | 17.3% | 13.7% | 5.5% |
| Aug 2026 | 44.3% | 21.9% | 17.1% | 10.8% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Billo and Social Cat comparison changed over the last 12 months?
3 findings
- Social Cat was ahead of Billo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC production platforms worldwide moved from 8.6% to 17.1%, and its estimated monthly branded searches moved from 2.3K to 5.7K.
- Across the 11 months ending August 2026, Social Cat’s estimated Share of Search among UGC production platforms worldwide moved from 67.1% to 44.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for UGC production platforms worldwide in August 2026?
2 changes
In August 2026, Social Cat lost estimated Share of Search among UGC production platforms worldwide, from 46% to 44.3%.
Estimated monthly branded searches for Billo worldwide rose 145.7% over 11 measured months, from 2.3K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Billo’s and Social Cat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billo
2 branded search terms
- billo ugc
- billo ugc platform
Social Cat
1 branded search term
- social cat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.