Brandwave

Bendon vs Fashion Angels:Which is more popular?

In September 2026, Bendon had more branded searches than Fashion Angels among sticker books brands worldwide. Bendon had about 18,100 branded searches, while Fashion Angels had 2,900. Bendon made up 1.2% of all sticker books brand searches we track, and Fashion Angels accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sticker books brands, Fashion Angels appeared in two of the five answers and Bendon in none.

Among sticker books brands worldwide in September 2026

Who do people search for more?

Bendon, about 6 searches for every 1 for Fashion Angels

Bendon 18.1K searchesFashion Angels 2.9K searches

Who does AI mention more?

Fashion Angels, mentioned in 2 of 5 answers, Bendon in 0

Fashion Angels in 2 of 5Bendon in 0 of 5

Who does AI recommend more?

Fashion Angels, the only one of the two named

Fashion Angels first in 2Bendon never named

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Top sticker books brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fashion Angels was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bendon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Usborne1st
  2. Melissa & Doug2nd
  3. DK3rd
  4. Fashion Angels4th
  5. National Geographic5th
  6. The Works–
  7. Bendon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Melissa & Doug3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DK3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Usborne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fashion Angels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Geographic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bendon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sticker books brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bendon or Fashion Angels more popular in search?

This chart shows how often people search Google for Bendon and Fashion Angels by name. Each line represents a brand's share of searches for all seven sticker books brands we track, month by month, from English-language searches worldwide.

Bendon and Fashion Angels among sticker books brands worldwide, by month

Share of searches by month for Bendon, Fashion Angels. The figures are in the table below the chart.

View monthly share of searches table
MonthNational GeographicThe WorksMelissa & DougBendonDKUsborneFashion Angels
Oct 202549.4%40.7%6.7%0.89%1.1%1.1%0.14%
Nov 202543.2%43.2%10.6%0.96%0.78%1.2%0.13%
Dec 202539.4%47.8%9.6%1.1%0.87%1.1%0.17%
Jan 202654%36.4%6%1.2%0.98%1.2%0.24%
Feb 202655%37%5%0.81%1%1%0.16%
Mar 202659%32.5%5.3%0.87%1.3%0.87%0.14%
Apr 202654%36.1%6%1.2%1.5%1.2%0.16%
May 202654.1%36.2%6%1.2%1.2%1.2%0.16%
Jun 202644.2%44.2%7.3%1.5%1.5%1.2%0.15%
Jul 202639.6%48.4%7.9%1.1%1.6%1.3%0.14%
Aug 202638.9%47.6%9.6%1.3%1.3%1.3%0.17%
Sep 202643.7%43.7%8.8%1.2%1.2%1.2%0.19%

How has the Bendon and Fashion Angels comparison changed over the last 12 months?

3 findings
  • Bendon was ahead of Fashion Angels in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bendon’s share of searches among sticker books brands worldwide moved from 0.89% to 1.2%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Fashion Angels’ share of searches among sticker books brands worldwide moved from 0.14% to 0.19%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for sticker books brands worldwide in September 2026?

0 changes

Neither Bendon nor Fashion Angels moved beyond provider rounding among sticker books brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bendon’s and Fashion Angels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bendon

1 branded search term

  • bendon

Fashion Angels

1 branded search term

  • fashion angels

How the Brand Demand Index is measured

Other head-to-heads among sticker books brands

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