Brandwave

BeFrugal vs Ibotta:Which is more popular?

In October 2026, Ibotta had more branded searches than BeFrugal among cashback platforms worldwide. Ibotta had about 49,500 branded searches, while BeFrugal had 12,100. Ibotta made up 3% of all cashback platform searches we track, and BeFrugal accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about cashback platforms, Ibotta appeared in four of the five answers and BeFrugal in none.

Among cashback platforms worldwide in October 2026

Who do people search for more?

Ibotta, about 4 searches for every 1 for BeFrugal

Ibotta 49.5K searchesBeFrugal 12.1K searches

Who does AI mention more?

Ibotta, mentioned in 4 of 5 answers, BeFrugal in 0

Ibotta in 4 of 5BeFrugal in 0 of 5

Who does AI recommend more?

Ibotta, the only one of the two named

Ibotta first in 4BeFrugal never named

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Top cashback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ibotta was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BeFrugal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rakuten1st
  2. TopCashback2nd
  3. Ibotta3rd
  4. Capital One Shopping4th
  5. Honey5th
  6. Fetch6th
  7. Swagbucks–
  8. BeFrugal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rakuten5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibotta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One Shopping3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fetch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeFrugal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BeFrugal or Ibotta more popular in search?

This chart shows how often people search Google for BeFrugal and Ibotta by name. Each line represents a brand's share of searches for all eight cashback platforms we track, month by month, from English-language searches worldwide.

BeFrugal and Ibotta among cashback platforms worldwide, by month

Share of searches by month for Ibotta, BeFrugal. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackSwagbucksCapital One ShoppingIbottaFetchBeFrugalRakutenHoney
Nov 202549%33.1%9.9%4.4%2%1.1%0.4%0.14%
Dec 202541.3%41.3%10.1%3.1%2.5%1.1%0.33%0.33%
Jan 202637.6%45.7%9.2%3.4%2.8%0.83%0.25%0.3%
Feb 202636.7%44.9%11%3.3%2.7%0.81%0.36%0.16%
Mar 202640.4%40.4%12.1%3%2.4%1.1%0.4%0.14%
Apr 202635.8%43.8%13.1%3.2%2.6%0.96%0.35%0.19%
May 202635.6%43.5%13%3.9%2.6%0.96%0.29%0.13%
Jun 202639.5%39.5%14.4%2.9%2.4%0.87%0.32%0.11%
Jul 202638.2%38.2%17.1%2.8%2.3%0.84%0.37%0.11%
Aug 202636.8%36.8%20.1%2.7%2.2%0.81%0.36%0.29%
Sep 202639.5%32.3%21.6%2.9%2.4%0.87%0.26%0.17%
Oct 202641.2%33.6%18.4%3%2.5%0.74%0.4%0.12%

How has branded search for BeFrugal and Ibotta changed worldwide over the last 12 months?

3 findings
  • Ibotta was ahead of BeFrugal in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BeFrugal’s share of searches among cashback platforms worldwide moved from 1.1% to 0.74%, and its estimated monthly branded searches moved from 27.1K to 12.1K.
  • Across the 12 months ending October 2026, Ibotta’s share of searches among cashback platforms worldwide moved from 4.4% to 3%, and its estimated monthly branded searches moved from 110K to 49.5K.

How did search popularity change for cashback platforms worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for BeFrugal worldwide fell 55.4% over 12 measured months, from 27.1K to 12.1K in October 2026.

  2. Estimated monthly branded searches for Ibotta worldwide fell 55% over 12 measured months, from 110K to 49.5K in October 2026.

How are BeFrugal’s and Ibotta’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BeFrugal’s and Ibotta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BeFrugal

1 branded search term

  • befrugal

Ibotta

1 branded search term

  • ibotta

How the Brand Demand Index is measured

Other head-to-heads among cashback platforms

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