Brandwave

BedHead Pajamas vs Papinelle:Which is more popular?

In September 2026, Papinelle had more branded searches than BedHead Pajamas among sleepwear brands worldwide. Papinelle had about 14,800 branded searches, while BedHead Pajamas had 12,100. Papinelle made up 3.4% of all sleepwear brand searches we track, and BedHead Pajamas accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, neither BedHead Pajamas nor Papinelle appeared in any of the five answers.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Papinelle, about 22% more searches than BedHead Pajamas

Papinelle 14.8K searchesBedHead Pajamas 12.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BedHead Pajamas in 0 of 5Papinelle in 0 of 5

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BedHead Pajamas nor Papinelle showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. +2 more
  10. Papinelle–
  11. +1 more
  12. BedHead Pajamas–
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papinelle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BedHead Pajamas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is BedHead Pajamas or Papinelle more popular in search?

This chart shows how often people search Google for BedHead Pajamas and Papinelle by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

BedHead Pajamas and Papinelle among sleepwear brands worldwide, by month

Share of searches by month for Papinelle, BedHead Pajamas. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the BedHead Pajamas and Papinelle comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Papinelle took it in December 2025.
  • Across the 12 months ending September 2026, BedHead Pajamas’ share of searches among sleepwear brands worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for sleepwear brands worldwide in September 2026?

2 changes
  1. In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide.

  2. Estimated monthly branded searches for Papinelle worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BedHead Pajamas’ and Papinelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BedHead Pajamas

1 branded search term

  • bedhead pajamas

Papinelle

1 branded search term

  • papinelle

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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