Brandwave

BedHead Pajamas vs Desmond & Dempsey:Which is more popular?

In September 2026, BedHead Pajamas had more branded searches than Desmond & Dempsey among sleepwear brands worldwide. BedHead Pajamas had about 12,100 branded searches, while Desmond & Dempsey had 9,900. BedHead Pajamas made up 2.8% of all sleepwear brand searches we track, and Desmond & Dempsey accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, neither BedHead Pajamas nor Desmond & Dempsey appeared in any of the five answers.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

BedHead Pajamas, about 22% more searches than Desmond & Dempsey

BedHead Pajamas 12.1K searchesDesmond & Dempsey 9.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BedHead Pajamas in 0 of 5Desmond & Dempsey in 0 of 5

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BedHead Pajamas nor Desmond & Dempsey showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. +4 more
  10. BedHead Pajamas–
  11. Desmond & Dempsey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BedHead Pajamas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmond & Dempsey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is BedHead Pajamas or Desmond & Dempsey more popular in search?

This chart shows how often people search Google for BedHead Pajamas and Desmond & Dempsey by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

BedHead Pajamas and Desmond & Dempsey among sleepwear brands worldwide, by month

Share of searches by month for BedHead Pajamas, Desmond & Dempsey. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the BedHead Pajamas and Desmond & Dempsey comparison changed over the last 12 months?

3 findings

How did search popularity change for sleepwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.

  2. In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BedHead Pajamas’ and Desmond & Dempsey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BedHead Pajamas

1 branded search term

  • bedhead pajamas

Desmond & Dempsey

1 branded search term

  • desmond and dempsey

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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