Brandwave

Bear Archery vs Win & Win:Which is more popular?

In September 2026, Bear Archery had more branded searches than Win & Win among archery brands worldwide. Bear Archery had about 33,100 branded searches, while Win & Win had 1,200. Bear Archery made up 15.5% of all archery brand searches we track, and Win & Win accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about archery brands, Bear Archery appeared in four of the five answers and Win & Win in two. Bear Archery was mentioned before Win & Win in every answer.

Among archery brands worldwide in September 2026

Who do people search for more?

Bear Archery, about 28 searches for every 1 for Win & Win

Bear Archery 33.1K searchesWin & Win 1.2K searches

Who does AI mention more?

Bear Archery, mentioned in 4 of 5 answers, Win & Win in 2

Bear Archery in 4 of 5Win & Win in 2 of 5

Who does AI recommend more?

Bear Archery, named ahead of Win & Win in every answer

Bear Archery first in 4Win & Win never first

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bear Archery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Win & Win was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bear Archery was listed before Win & Win in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bear Archery or Win & Win more popular in search?

This chart shows how often people search Google for Bear Archery and Win & Win by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

Bear Archery and Win & Win among archery brands worldwide, by month

Share of searches by month for Bear Archery, Win & Win. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the Bear Archery and Win & Win comparison changed over the last 12 months?

3 findings
  • Bear Archery was ahead of Win & Win in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bear Archery’s share of searches among archery brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Win & Win’s share of searches among archery brands worldwide moved from 0.34% to 0.56%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for archery brands worldwide in September 2026?

2 changes

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.

  2. Estimated monthly branded searches for Bear Archery worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bear Archery’s and Win & Win’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bear Archery

1 branded search term

  • bear archery

Win & Win

2 branded search terms

  • win win archery
  • wns archery

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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