Brandwave

How popular isWin & Win?

In September 2026, people searched for Win & Win by name about 1,200 times worldwide, an 8.1% increase from the previous year. These searches made up 0.56% of all global archery brand searches, placing Win & Win ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about archery brands, Win & Win appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Win & Win is the ninth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. MathewsShare of searches 23.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BarnettShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Bear ArcheryShare of searches 15.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. HoytShare of searches 15.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Win & WinShare of searches 0.56%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Win & Win was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Win & Win is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which archery brands compete with Win & Win?

Win & Win against archery brands worldwide, by month

Share of searches by month for Mathews, Barnett, Bear Archery, Hoyt, PSE, Bowtech, Elite Archery, Easton, Win & Win. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

  1. 1.Mathews

    23.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Barnett

    15.5%

    Moved from 5th to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.9 points.

  3. 3.Bear Archery

    15.5%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Hoyt

    15.5%

    Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.PSE

    13.9%

    Moved from 4th to 5th. 29.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bowtech

    8.5%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  7. 7.Elite Archery

    4.6%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1 points.

  8. 8.Easton

    2.5%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  9. 9.Win & Win

    0.56%

    Held 9th. 1.2K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  10. 10.Samick

    0.3%

    Held 10th. 650 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Win & Win and its closest rivals

Every comparison with Win & Win

9 comparisons

How has branded search demand for Win & Win changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Win & Win worldwide rose from 1.1K to 1.2K.
  • Across the 12 months ending September 2026, Win & Win’s share of searches among archery brands worldwide held steady, from 0.34% to 0.56%.

How did search popularity change for archery brands worldwide in September 2026?

6 changes

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.

  2. In September 2026, Bowtech lost share of searches among archery brands worldwide, from 10.3% to 8.5%.

  3. In September 2026, Elite Archery lost share of searches among archery brands worldwide, from 5.6% to 4.6%.

  4. In September 2026, Easton lost share of searches among archery brands worldwide, from 3.1% to 2.5%.

  5. Mathews’ share of searches among archery brands worldwide has gained ground for 3 months in a row, from 18.7% to 23.2% in September 2026.

  6. Estimated monthly branded searches for PSE worldwide fell 45.4% over 12 measured months, from 54.2K to 29.6K in September 2026.

How are Win & Win’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Win & Win’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • win win archery
  • wns archery

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How the Brand Demand Index is measured

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