Bayer Crop Science vs UPL:Which is more popular?
In September 2026, UPL had more branded searches than Bayer Crop Science among crop protection brands worldwide. UPL had about 135,000 branded searches, while Bayer Crop Science had 18,100. UPL made up 21.7% of all crop protection brand searches we track, and Bayer Crop Science accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about crop protection brands, Bayer Crop Science appeared in three of the five answers and UPL in one. Bayer Crop Science was mentioned before UPL in every answer that named either.
Who do people search for more?
UPL, about 7 searches for every 1 for Bayer Crop Science
Who does AI mention more?
Bayer Crop Science, mentioned in 3 of 5 answers, UPL in 1
Who does AI recommend more?
Bayer Crop Science, named ahead of UPL in 2 of 2 answers
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Top crop protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bayer Crop Science was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UPL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bayer Crop Science was listed before UPL in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Syngenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corteva Agriscience4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BASF Agricultural Solutions4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FMC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nufarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crop protection brands
5 answers
Asked ChatGPT
“Which crop protection brand should I buy?”
Asked ChatGPT
“What are the best crop protection brands?”
Asked ChatGPT
“What's the best crop protection brand for a crop farm?”
Searched Google, AI Overview
“crop protection products”
Searched Google, AI Overview
“herbicide brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bayer Crop Science or UPL more popular in search?
This chart shows how often people search Google for Bayer Crop Science and UPL by name. Each line represents a brand's share of searches for all eight crop protection brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UPL, Bayer Crop Science. The figures are in the table below the chart.
View monthly share of searches table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Bayer Crop Science | Nufarm | BASF Agricultural Solutions |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.8% | 18.6% | 12.5% | 12.5% | 3.1% | 2.5% | 0.33% |
| Nov 2025 | 28.5% | 23.3% | 19% | 12.8% | 10.4% | 3.1% | 2.6% | 0.41% |
| Dec 2025 | 27.7% | 22.7% | 18.5% | 15.2% | 10.2% | 3% | 2.5% | 0.32% |
| Jan 2026 | 26.2% | 21.5% | 21.5% | 14.4% | 9.6% | 3.5% | 2.9% | 0.38% |
| Feb 2026 | 25.5% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 2.8% | 0.37% |
| Mar 2026 | 27.5% | 18.5% | 27.5% | 12.4% | 8.3% | 3% | 2.5% | 0.33% |
| Apr 2026 | 20.7% | 17% | 37.9% | 11.4% | 7.6% | 2.8% | 2.3% | 0.36% |
| May 2026 | 20.8% | 17% | 37.9% | 11.4% | 7.6% | 2.8% | 2.3% | 0.3% |
| Jun 2026 | 27.3% | 22.3% | 18.2% | 15% | 10% | 3.7% | 3% | 0.48% |
| Jul 2026 | 27.4% | 22.4% | 18.3% | 15% | 10.1% | 3.7% | 2.5% | 0.6% |
| Aug 2026 | 26.4% | 21.6% | 21.6% | 14.5% | 9.7% | 3.5% | 2.4% | 0.46% |
| Sep 2026 | 26.5% | 21.7% | 21.7% | 14.6% | 9.7% | 2.9% | 2.4% | 0.47% |
How has the Bayer Crop Science and UPL comparison changed over the last 12 months?
3 findings
- UPL was ahead of Bayer Crop Science in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayer Crop Science’s share of searches among crop protection brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands worldwide moved from 18.6% to 21.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for crop protection brands worldwide in September 2026?
2 changes
In September 2026, Bayer Crop Science lost share of searches among crop protection brands worldwide, from 3.5% to 2.9%.
UPL’s share of searches among crop protection brands worldwide has gained ground for 3 months in a row, from 18.2% to 21.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bayer Crop Science’s and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayer Crop Science
1 branded search term
- bayer crop science
UPL
1 branded search term
- upl
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