Brandwave

Bass Pro vs Daiwa:Which is searched more?

In September 2026, Bass Pro had more branded searches than Daiwa among tackle box brands worldwide. Bass Pro was estimated to have 201K branded searches compared to Daiwa’s 135K, and held an 18.3% Share of Search versus Daiwa’s 12.3%. These are worldwide searches for English-language branded terms.

Share of Search among tackle box brands worldwide in September 2026Which is more popular in search, Bass Pro or Daiwa?
Bass Pro18.3%201K searches
vs
Daiwa12.3%135K searches

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Which is more popular in search, Bass Pro or Daiwa?

Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bass Pro and Daiwa among tackle box brands worldwide, by month

Share of Search by month for Bass Pro, Daiwa. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoPlanoBass ProDaiwaRapalaFlambeau
Oct 202532.2%26.3%21.5%11.8%5.3%2.9%
Nov 202523.2%23.2%23.2%10.4%4.7%15.5%
Dec 202526.1%21.3%26.1%11.7%5.2%9.5%
Jan 202629.9%24.4%20%13.4%4.9%7.4%
Feb 202631.8%26%17.4%14.3%5.2%5.2%
Mar 202632%26.2%21.4%11.7%5.3%3.5%
Apr 202637.9%25.3%16.9%11.4%5.1%3.4%
May 202636.8%24.6%16.4%13.5%6%2.7%
Jun 202633.1%27.1%18.1%12.1%6.7%3%
Jul 202634.8%23.3%19%12.8%7%3.1%
Aug 202632%26.1%21.4%11.7%6.4%2.4%
Sep 202633.5%27.4%18.3%12.3%5.5%3%

How has the Bass Pro and Daiwa comparison changed over the last 12 months?

  • Bass Pro was ahead of Daiwa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among tackle box brands worldwide moved from 21.5% to 18.3%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among tackle box brands worldwide moved from 11.8% to 12.3%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for tackle box brands worldwide in September 2026?

  1. In September 2026, Daiwa gained estimated Share of Search among tackle box brands worldwide, from 11.7% to 12.3%.

  2. In September 2026, Bass Pro lost estimated Share of Search among tackle box brands worldwide, from 21.4% to 18.3%.

Other head-to-heads among tackle box brands

How each brand is measured

Brandwave collects information about searches that people make online using Bass Pro’s and Daiwa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bass Pro

2 branded search terms

  • bass pro
  • basspro

Daiwa

1 branded search term

  • daiwa

How the Brand Demand Index is measured

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