BASF Agricultural Solutions vs UPL:Which is more popular?
In September 2026, UPL had more branded searches than BASF Agricultural Solutions among crop protection brands worldwide. UPL had about 135,000 branded searches, while BASF Agricultural Solutions had 2,900. UPL made up 21.7% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about crop protection brands, BASF Agricultural Solutions appeared in four of the five answers and UPL in one. BASF Agricultural Solutions was mentioned before UPL in every answer.
Who do people search for more?
UPL, about 47 searches for every 1 for BASF Agricultural Solutions
Who does AI mention more?
BASF Agricultural Solutions, mentioned in 4 of 5 answers, UPL in 1
Who does AI recommend more?
BASF Agricultural Solutions, named ahead of UPL in every answer
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Top crop protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BASF Agricultural Solutions was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UPL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BASF Agricultural Solutions was listed before UPL in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Syngenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corteva Agriscience4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BASF Agricultural Solutions4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FMC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nufarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crop protection brands
5 answers
Asked ChatGPT
“Which crop protection brand should I buy?”
Asked ChatGPT
“What are the best crop protection brands?”
Asked ChatGPT
“What's the best crop protection brand for a crop farm?”
Searched Google, AI Overview
“crop protection products”
Searched Google, AI Overview
“herbicide brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BASF Agricultural Solutions or UPL more popular in search?
This chart shows how often people search Google for BASF Agricultural Solutions and UPL by name. Each line represents a brand's share of searches for all eight crop protection brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UPL, BASF Agricultural Solutions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Bayer Crop Science | Nufarm | BASF Agricultural Solutions |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.8% | 18.6% | 12.5% | 12.5% | 3.1% | 2.5% | 0.33% |
| Nov 2025 | 28.5% | 23.3% | 19% | 12.8% | 10.4% | 3.1% | 2.6% | 0.41% |
| Dec 2025 | 27.7% | 22.7% | 18.5% | 15.2% | 10.2% | 3% | 2.5% | 0.32% |
| Jan 2026 | 26.2% | 21.5% | 21.5% | 14.4% | 9.6% | 3.5% | 2.9% | 0.38% |
| Feb 2026 | 25.5% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 2.8% | 0.37% |
| Mar 2026 | 27.5% | 18.5% | 27.5% | 12.4% | 8.3% | 3% | 2.5% | 0.33% |
| Apr 2026 | 20.7% | 17% | 37.9% | 11.4% | 7.6% | 2.8% | 2.3% | 0.36% |
| May 2026 | 20.8% | 17% | 37.9% | 11.4% | 7.6% | 2.8% | 2.3% | 0.3% |
| Jun 2026 | 27.3% | 22.3% | 18.2% | 15% | 10% | 3.7% | 3% | 0.48% |
| Jul 2026 | 27.4% | 22.4% | 18.3% | 15% | 10.1% | 3.7% | 2.5% | 0.6% |
| Aug 2026 | 26.4% | 21.6% | 21.6% | 14.5% | 9.7% | 3.5% | 2.4% | 0.46% |
| Sep 2026 | 26.5% | 21.7% | 21.7% | 14.6% | 9.7% | 2.9% | 2.4% | 0.47% |
How has the BASF Agricultural Solutions and UPL comparison changed over the last 12 months?
3 findings
- UPL was ahead of BASF Agricultural Solutions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BASF Agricultural Solutions’ share of searches among crop protection brands worldwide moved from 0.33% to 0.47%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands worldwide moved from 18.6% to 21.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for crop protection brands worldwide in September 2026?
2 changes
UPL’s share of searches among crop protection brands worldwide has gained ground for 3 months in a row, from 18.2% to 21.7% in September 2026.
Estimated monthly branded searches for BASF Agricultural Solutions worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BASF Agricultural Solutions’ and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BASF Agricultural Solutions
1 branded search term
- basf agricultural solutions
UPL
1 branded search term
- upl
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