Baileys vs Jägermeister:Which is searched more?
In September 2026, Jägermeister had more branded searches than Baileys among liqueur brands worldwide. Jägermeister was estimated to have 1.2M branded searches compared to Baileys’ 1M, and held a 33% Share of Search versus Baileys’ 27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baileys or Jägermeister?
Compare the liqueur brands people mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jägermeister, Baileys. The figures are in the table below the chart.
View monthly share of search table
| Month | Jägermeister | Baileys | Aperol | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 24.2% | 19.9% | 8.9% | 7.3% | 3.3% |
| Nov 2025 | 34.3% | 27.9% | 18.8% | 8.4% | 6.9% | 3.8% |
| Dec 2025 | 29.2% | 35.7% | 15.9% | 8.8% | 7.2% | 3.2% |
| Jan 2026 | 34.5% | 28.1% | 18.9% | 8.5% | 6.9% | 3.1% |
| Feb 2026 | 36.2% | 24.4% | 20% | 8.9% | 7.3% | 3.3% |
| Mar 2026 | 34.6% | 23.4% | 23.4% | 8.5% | 7% | 3.1% |
| Apr 2026 | 33% | 22.2% | 27% | 8.1% | 6.6% | 3% |
| May 2026 | 29.1% | 23.9% | 29.1% | 8.8% | 5.9% | 3.2% |
| Jun 2026 | 30.6% | 20.6% | 30.6% | 9.2% | 6.2% | 2.8% |
| Jul 2026 | 29.3% | 24% | 29.3% | 8.8% | 5.9% | 2.6% |
| Aug 2026 | 33.6% | 22.4% | 27.3% | 8.2% | 5.5% | 3% |
| Sep 2026 | 33% | 27% | 22.2% | 8.1% | 6.6% | 3% |
How has the Baileys and Jägermeister comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Baileys took it in December 2025, Jägermeister took it in January 2026.
- Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide moved from 24.2% to 27%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide moved from 36.3% to 33%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for liqueur brands worldwide in September 2026?
2 changes
In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.
In September 2026, Jägermeister lost estimated Share of Search among liqueur brands worldwide, from 33.6% to 33%.
Other head-to-heads among liqueur brands
How each brand is measured
Brandwave collects information about searches that people make online using Baileys’ and Jägermeister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baileys
1 branded search term
- baileys
Jägermeister
1 branded search term
- j germeister
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.